Maroubra, New South Wales, Australia
A final year Bachelor of Commerce/Media (Marketing and PR & Advertising) student at UNSW with a passion for impactful brand storytelling, working creatively, and developing strategy that drives brand growth and engagement. Skilled at forming meaningful consumer connections and communicating brand values at Nike, creating impactful social media content at UNSW Football Club, and driving marketing campaigns at the Advertising and Public Relations Society UNSW.
- Represent the Nike brand by delivering the ultimate customer experience, aligning sales interactions with brand values. - Meet performance targets and sales KPI’s. - Build strong product and brand knowledge to engage customers with tailored recommendations, effectively translating brand storytelling into purchasing decisions. - Effectively communicate and drive promotional campaigns and product launches.
- Create and edit content for Instagram and TikTok, contributing to 3.3M+ views and 122K+ interactions. - Helped grow reach by over 1,200%, reaching 688K+ accounts. - Relaunched the club’s TikTok account, growing it from 87 to 4,100+ followers. - Produced content that gained engagement from Manchester United F.C. and professional athletes.
- Featured in GYG's Iced Coffee Marketing Campaign in-store nationally and on social media, amassing over 40 million views on TikTok and Meta. - Collaborated with brand and creative teams to deliver campaign-ready content.
- Led marketing campaigns and created video content with 70K+ views and 2K+ likes. - 2025 O-Week Instagram campaign: 18k views, 1,600%+ growth in reach and a 9% follower increase (+103). - Designed promotional materials using Adobe Illustrator and Canva. - Filmed, edited, and appeared in content using CapCut. - Promoted events in collaboration with major sponsors like Adobe, Red Bull, and Merivale. - Gained leadership and team experience through cross-functional collaboration.
- Deliver exceptional customer service, showcasing product knowledge and sales techniques. - Manage inventory to drive sales in a fast-paced retail setting. - Build strong interpersonal and organisational skills in a team-oriented environment.