Greater Chicago Area
Experienced Marketing Professional with a demonstrated history of working in the health, wellness, entertainment and SaaS industries. Skilled in event management, lead generation, and graphic design.
Driving sales-led growth event initiatives across the organization by aligning event strategies with marketing and company-wide goals to optimize pipeline generation and business growth.
Owned customer event initiatives, including Zapier's first-ever VIP customer programs and in-person meetups, to foster community and deepen relationships. Additionally, managed staffing, gamification, and risk mitigation plans for ZapConnect, Zapier's virtual user conference, while leading the execution of its inaugural sponsorship program to enhance event success and impact.
Led speaker management and content production for Zapier's virtual user conference, ZapConnect. Responsiblities included coordinating efforts across external agencies, 20+ presenters, and internal teams to deliver 17 impactful breakout sessions to attendees.
Oversaw the planning and implementation of the US sales-i marketing strategy, with the ultimate goal of generating leads and nurturing customers. - Reported to Chief Commerce Officer and provided weekly team updates on all marketing projections, statistics, achievements and roadblocks. - Project managed all US marketing requests from Customer Success, HR, Sales, and Finance stakeholders. - Owned US tradeshow & webinar calendars from start-to-finish, including budget proposals, vendor negotiations, A/V, travel, lead capture, content creation, internal comms, creative materials, registration/ticketing, promotion, and R.O.I. analysis. - Produced on-brand creative assets for print and web, including proposal documents, PowerPoint decks, brochures, email banners, and direct mailers. - Designed and wrote copy for email campaigns while maintaining the health of contact databases - Developed and nurtured relationships with external agencies and industry associations to produce revenue generating content and advertisements.
Created life changing fitness experiences for business owners, at home consumers and instructors to help create a top 10 fitness brand in the United States - Project managed up to 15 events per month including external tradeshows, internal summits, roundtables, thought leadership events, webinars, cocktail receptions and dinners - Produced budget proposals and return on investment reports for senior leadership - Oversaw the full lifecycle of events including scheduling, venue selection, A/V, travel, promotional giveaways, print materials, shipments, décor, RSVP's, security, lead capture, brand positioning, surveys and internal communications - Cultivated relationships with outside vendors, sponsors and PR teams - Developed standard operating procedures and KPI’s for events alongside VP of Marketing and VP of Business Development - Created and updated company newsletters and landing pages - Worked closely with Creative Director to produce assets for digital campaigns, social, promotional giveaways, sales decks, and print materials. - Acted as liaison with other Marketing Managers and Finance teams to ensure engagement initiatives fit within larger content plans and budgets - Supported sales and customer support teams with an organized content and resource database - Doubled B2B engagement and sales pipeline from events in under one year - Worked closely with multiple C-Suite stakeholders in different countries to deliver on global brand initiatives and goals
Optimized sales and retention opportunity within the Mid-Atlantic, making it the top region in LMUS for licensed billing revenue in 2017 - Strategically scheduled 1:1 meetings, regional events and travel for Sales Executive - Ran reports and provided analysis to determine market opportunities
Helped business owners with their marketing strategy to create a lower cost of customer acquisition while increasing profits. - Managed a book of business of 300+ accounts while hitting new business goals.
Maintained seamless organization of both departments in a fast-paced environment to ensure all editors, cameramen and executives were able to deliver on-time, exceptionally produced content for both digital and linear channels. - Ensured purchase orders, expense reports and payroll were completed timely and accurately - Maintained confidentiality with producers and editors to ensure the best creative fit in bookings while remaining on budget - Was the gatekeeper and main point of contact for all post-production related emails, questions and requests