Louisville, Kentucky, United States
Specialties: digital advertising, ad operations, product education/implementation, project management, process optimization, workflow building, data visualization, product strategy, technical troubleshooting
Work closely with our Brand Strategy and Sales teams to ensure operational success for all programmatic campaigns (OTT/CTV, OLV, Display, Rich Media, DOOH, Native) and brand lift studies to deliver customer growth and renewals Manage client communications from post-sale to set up, monitor, and traffic digital advertising campaigns through the ViralGains platform and multiple DSPs Deliver weekly campaign reporting and wrap up reports, provide actionable insights, and recommendations during campaigns for optimal performance Optimize campaigns through report analysis and propose suggestions for improving performance to the customer and achieve campaign KPIs Work closely with the Engineering and Product teams in identifying, reporting, and resolving technical issues, and function. Suggest product enhancements and features to improve platform functionality and usability. Spearheaded the integration of our third-party platforms with our proprietary ViralGains system to enable holistic campaign management and performance analysis. Built and maintained unified dashboards to track campaign pacing, margin, and cost efficiency across clients and verticals, surface company-wide trends, inform strategic planning, and support revenue optimization initiatives.
Manage digital advertising campaigns including programmatic display, preroll, OTT/CTV advertising, email, PPC, SEO, social media, website creation, online reputation and listing management, and more. Work closely with Account Executives and Account Managers to sell digital advertising products Meet with clients monthly to discuss advertising goals and review reporting to optimize their campaigns effectively
Manage social media ads and sponsored content campaigns for clients of 3 news stations in KY, OH, IL Manage online reputation, website listings, and SEO for clients Provide social media strategy that closely aligns with client goals and budget Work closely with the sales team to sell digital advertising services Prepare reporting, analytics and recommendations on digital campaign delivery
-Managed and promoted content on LinkedIn, Twitter, Facebook, Flipboard, Instagram, and Google+ to 1.3M+ followers -Created and implemented social media strategies through conducting A/B tests, tracking analytics and data -Collaborated with other CBSi brands such as ZDNet, CNET, CBS News -Edit How-to articles from contributing writers on topics ranging from security, open source, data centers, mobility, networking, and the cloud -Assist in video content production -Helped create ads and paid promotions for LinkedIn and Facebook campaigns -Experience with CrowdTangle, TrueAnthem, Sprinklr, Adobe Analytics
Wrote blog posts and managed the agency's social media accounts Managed the agency's clients social accounts Conducted social media audits and created social media strategies for potential clients Built PPC campaigns for a national multi-location client.