Wilmington, North Carolina, United States
Sales, Distribution and Commercial consulting for Horticultural lighting applications. Provides education, training, technical support, as well as establishing and monitoring field performance tests. Supporting sales through distribution outlets, retail partners, and establishing new channels to market. Responsible for product demonstrations, lighting seminars and trade show booth operations.
-managed expanding chain of retail stores in southern New England. Franchise included four stores, three of which share the same management team. Performed full renovations and expansions of two retail locations to maximize floor space and stock capabilities. Increased new customer acquisition combined with retention and implemented campaigns for marketing while training customer service. Assisted in opening a new location in Oct 2014. Set parameters for inventory control, personnel management, scheduling, payroll, and accounts payable. Implemented policies for purchases, returns, and technical support for warrantied products, leading to lower loss due to damaged/returned product. Increased purchasing power, widening margins by up to 30%. Responsible for training new employees on products, customer service policies, and POS system.
Established and supported a customer base on the North East coast of the United States. Communicated with management and peers to report competitor activities, trends, and to monitor the changes and pricing of the market. Made recommendations based on experience and research, while maintaining current knowledge by teaching classes, attending workshops and offering training sessions to employees. Investigated problems, identified solutions, and actively worked to improve the existing and emerging shipping routes. Maintained both new and established accounts by taking customer feedback and applying it to processes. Provided written material for marketing strategies and materials, social marketing and print, while also coordinating production and design. (Wholesale catalogue, website access and accuracy) Successfully represented multiple brands while supporting local community events and fundraisers.