Istanbul, Türkiye
I build digital products that change how industries work — not just how they look. Over 25 years, I've led product strategy and digital transformation across insurance, automotive, and e-commerce: from designing Turkey's first insurtech aggregator marketplace to leading connected car platform UX at TOFAŞ Fiat, to overseeing the full technology portfolio of a multi-brand holding group. What I actually do: I own the full product lifecycle — from business model design and market research through roadmap execution, go-to-market, and post-launch growth. I've built and led cross-functional teams spanning product, UX, engineering, and marketing, and I've operated at the intersection of commercial and technical strategy long enough to know that the best products are never just technology problems. What I've delivered: → Grew SigortaAcentesi.com from 0 to 500 member agencies in 3 months, and to 1,500+ in 1 year — launching Turkey's first insurtech aggregator marketplace for B2B insurance agents → Built the brand's LinkedIn presence from zero to top 3 in Turkey's insurance sector within 6 months, outperforming accounts with 10+ years in the field → Designed and launched CX measurement infrastructure (NPS, VoC, CXI) at TOFAŞ covering 1M+ customer touchpoints across the dealer network → Led end-to-end UX for the Fiat Yol Arkadaşım connected car mobile platform → Built loyalty programs (Fiat Hayat Boyu, Alfa Romeo AROC) and the first branded mobile app for Fiat Turkey → Drove business development and expansion strategy across automotive and e-commerce verticals at LETGO and TİKTAK Tools & methods I work with: Product roadmapping · OKRs · Agile / Scrum · Design Thinking · Customer Journey Mapping · Go-to-Market Strategy · Voice of Customer (VoC) · NPS · CRM · Data Analytics · Jira · Figma · Google Analytics · Sales Force CRM tools
Promoted to Chief Product Officer to lead end-to-end software development and technology strategy within RS Holding's Destech Technology Group; to manage entire TurAssistans group technology portfolio. Following a successful tenure managing product development exclusively for SigortaAcentesi.com, my expanded scope now encompasses driving technological innovation and digital transformation for all group's assistance brands; including TurAssist, Rigorent, and KonutKonfor.
Acted as one of the senior leaders to kick-off the new start-up brand "SigortaAcentesi.com", an insurtech company investment of RS Otomotiv's Destech Technology Group. * Led product, commercial, and marketing functions for an insurtech aggregator marketplace platform. * Spearheaded new business development initiatives, focusing on technological service and product innovation within the insurance sector. * Oversaw product analysis, digital experience (DX) and user experience (UX) design, and UI design, leading project execution to commercialize new products. * Defined and executed the digital product management strategy, designing business models, and leading the entire product lifecycle from ideation through launch and post-launch optimization. * Developed and implemented strategic marketing initiatives for corporate branding and product branding, enhancing the company's market position. * Designed and executed strategic and tactical communication and promotional activities targeting B2B users, the primary customers of our designed products. * Crafted and implemented digital performance marketing strategies to drive brand growth, including regular performance monitoring and growth hacking initiatives. * Created and managed digital growth plans for brand social media accounts, optimizing online presence and engagement. * Led a cross-functional team responsible for product development, digital experience design, and integrated marketing efforts. * Spearheaded digital marketing campaigns for newly developed products, ensuring effective market penetration and sustainable growth. * Orchestrated expansion strategy in coordination with the Sales Team, aligning marketing efforts with overall business objectives. * Designed and led comprehensive marketing plans for newly generated product brands, ensuring cohesive brand messaging across all channels. * Led and manage the Business Development, Product, UX-UI and Brand Growth team
Responsible for 3 main business lines : - Corporate Sales - Brand Partnership - Strategic Expansion Direct P/L responsibility Leadership of commercial capabilities, Ownership of marketing, sales and growth strategies of the business unit Leadership of Corporate Sales Team and Business Development Team -Corporate Sales : Defining main strategic corporate sales framework to support firm’s growth strategy Leading “small-to-mid sized” and “large sized” corporate sales team Leading the whole sales management cycle including but not limited to: Design Lead generation framework via Digital marketing, events and sponsorships Big account sales customer 1to1 relations Contractual design, negotiation and sales closure for Big Accounts Design of related marketing and communication activities Design of the reporting scheme Design of “new sales models” Lead and mentor Sales Team -Brand Partnership : Defining main strategic brand partnership framework to support firm’s growth strategy Guide the Business Development team for scanning the right brands, designing the partnership schemes, relationship and business case models Lead the team for setting up partnership acquisition and retention marketing, communication and campaign activities Designing the business line’s reporting scheme Lead and mentor Business Development Team -Strategic Expansion : Defining the main expansion strategic framework Leading the analysis of high potential areas for shared mobility Leading the partnership models for potential expansion schemes
Direct P/L responsibility Design the business unit organization Lead the the business unit team on to: Design and execution of commercial and operational capabilities Establish all strategic KPIs and management dashboard schemes Monitor day-to-day customer experience and operational performance Coordinate and lead the marketing and communication plans Defining and activation of the main expansion areas in the city for Electrified Rental Stations Leading the partnership models for potential expansion schemes Lead and mentor Business Development Team
Responsible for both Oto+ and Goods lines' expansion strategy and business development including business model design, financials and new partnerships; New location / geographical expansion business model evaluation Partners/vendors scan, evaluation, partnership relations Expansion partners/vendors contracts relations Design of the new expansion business model and preperation to execution Follow up of new business model execution plans till delivery to Operation Teams To support the speed to scale up, acting as the PM lead and coordinate internal key commercial process development projects and lead related ecosystem relations matrix report to Global Head Quarters Direct business owner of design and development of mainly Consumer Finance, Commercial Value Added Services and Online Auto Sales Ecosystem
Reporting directly to CEO; ownership of company-wise customer experience initiatives such as; -Redefinition and installment of the end to end customer strategy map of the whole organization -Design and support the installment of the first Voice of Customer Platform -Lead end to end UX design of “Fiat Yol Arkadaşım Connected Car” Mobile App Platform -Lead business design of gamification approach on “Fiat Yol Arkadaşım” for member engagement -Lead design and implementation of customer experience strategy for : .After Sales Online store .Voice Aided In Car Assistant .Dealer Digital Signage Platforms and On Site Configurator .Online Service Appointment .Courtesy Car After Sales Value Proposition .Fiat Brand Web/Mobilesites .Online car sales-End to end experience design of TOFAŞ Go, an internal mobile and web platform for Employee engagement -Implementation of Customer Journey Analytics Data Science project -Establishing the first Voice of Customer and design thinking methodology to feed into new R&D product design phase (for Egea and Doblo Facelift initiatives) -In coordination with HR Department took active role in Employee Experience researches and mapping -First establisher and owner of Design Hackathons in the organization (started in 2017) -Leading member and mentor of the Innovation platforms of the organization -Key member of the Digital Transformation Committee
1st establisher leader of the Customer Experience Department in the organization in 2010 Took leading role in; -Design the first Customer Experience Strategy framework of the organization -Establishment of first Customer Journey Maps and Process Blueprints and roll out -Lead all Customer Experience Qualitative and Quantitative Customer Insight Researches -Establishment of Design Thinking Problem Solving Methodology in service experience design -Design and execution of Customer Experience Measurement infrastructure (CXI measurement) -Design and support the implementation of branded value propositions of kew customer experience initiatives and dealer customer oriented processes -Train and mentor all dealer network on Customer Experience strategy and Experience initiatives and measurement scheme
Full responsibility in CRM marketing via; -End to end responsibility of the execution of CRM campaign management tools (Tofaş inhouse, Paro/Koç integrations, Oracle Siebel) -Design and implementation of CRM campaigns -Coordinate BTL marketing communication of all CRM campaigns -Leading the process of the design of the unified customer Data Warehouse -Leading the establishment of analytical CRM models (next best action analytics, propensity models, segmentation) -Designer and executer of the first Branded Loyalty Programs in the company (Fiat-Hayat Boyu Fiat and Alfa Romeo-AROC) -Empowerment and training of Dealers on CRM and loyalty programs -Leading the design of branded mobile app platform for Fiat brand (Fiat Yol Arkadaşım-first edition in 2013)
@Yurtici Logistics & Tibbett - Britten // Logistics Unit Responsible for: -Identifing potential sectors and customers, -Developing compelling value propositions, -Sales pitches -Business design, feasibility and RFP preparation -Contract design and lead negotiations for big accounts -Sales closure for new customers for big accounts -CRM responsibility for assigned existing customers, focusing on revenue/business growth -Leader and mentor of the Business Development Team Mainly specialized in big size production facilities, FMCG and durable products sectors