Camp Hill, Queensland, Australia
As a degree-qualified Content Marketing Specialist, I bring over five years of experience in crafting compelling content, email campaigns, and digital marketing strategies. My expertise spans persuasive copywriting, content planning, graphic design, on-page SEO, WordPress and Elementor website design, and social media management. Throughout my career, I have worked across various sectors including commercial, not-for-profit, software, and manufacturing. My passion for social justice has also led me to contribute meaningfully in the aged care sector, where I provided invaluable support to aging adults as a Caregiver. Notably, my tenure at Scout Talent for over two years saw me single-handedly drive content marketing initiatives. I successfully planned, coordinated, and created marketing collateral that was promoted across multiple channels. This effort supported the marketing team in doubling sales opportunities and marketing-attributable revenue. I am passionate about connecting with others and seeing the individual trees within the forest, reflecting my people-first approach. As I continue to grow and evolve in my career, I am excited about new opportunities to leverage my skills in content marketing and leadership, driving success for my team and organisation. Outside of work, I am a Cat Mom, besotted with all animals, fierce friend, gentle soul, and silly goose. I love to get into the nuts and bolts of great film and television, myriad genres of music, and spend time with my friends and family.
As a CAREGiver for aging adults, I provided person-focused care and domestic support to older Australians in their own homes, supporting them to live fulfilling, happy and healthy lives on their own terms. From thinking on my feet, to taking the lead, sharing my heart, and always maintaining respect, working as a CAREGiver is dynamic, full of variety, and ultimately, person-focused. The Aged Care sector has a special place in my heart.
As Marketing Assistant, I provide a high level assistance with campaigns implementation, “always on” brand activity, digital and social media, collateral coordination, and media and communications support to the growing Marketing and Revenue Team at ERCS.
After more than five months of focusing heavily on developing my leadership skills, I have the opportunity to put them into practice! I have been promoted to include Future Team Leader responsibilities in my role at Scout Talent, which will see me putting my skills into practice each day to support my team in an even greater capacity.
I am responsible for increasing brand awareness for two major brands of the Scout Talent Group, namely, Scout Talent and Recruit Shop. I plan and produce valuable content across an array of media, including social posts, articles, website copy, and email campaigns.
Supporting the Marketing Team to deliver digital marketing strategies across web, social, email, and webinar channels, raising brand awareness and driving revenue. As Direct Marketing Coordinator, I worked as a marketing generalist supporting my team to create content for all channels, collaborate with Sales teams to devise and roll out offers and collateral, and grow our SaaS business. My knack for content writing and eagerness to develop more analytical skills quickly earned my promotion to Content Marketing Specialist within a year of starting my journey at Scout Talent.
I have begun my journey as a freelance writer! I am offering my content writing and virtual administration services on Upwork and privately, looking to deliver high quality written communications and support for great market value. I am chiefly interested in offering blog and web content writing services, proofreading and editing, data entry, and virtual assistance to remote clients around the globe. Don't hesitate to reach out if you're looking for some quick, consumable and credible content for your organisation!