Hong Kong SAR
- Supervised editors and video editors to create quality content, including articles and videos - Designed trend-setting content for social media (Facebook, Instagram), U Food website and U Lifestyle App - Developed and implemented Search Engine Optimization (SEO) strategy to boost channel traffic and social media interactions - Drove affiliate programmes (UHK, U Food, U Travel, U Beauty, U Magazine), surpassing commission goals by 80%
- Produced 250+ videos through creating storyline and scripts, and video hosting, using Adobe Photoshop AI, Adobe Lightroom, Adobe Premiere Pro, Canvas - Recommended strategies to boost video views and drive website / social media traffic growth, in particular visibility on search engines - Constructed video storyboards for advertorial content
- Researched and created engaging content for social media posts - Handled video production tasks, including shooting, editing, and post-production - Managed U Food Facebook and Instagram pages
- Edited audio clips and segments for radio programme On a Clear Day (在晴朗的一天出發) - Assisted preparation of Hong Kong legislative election forums - Conducted interviews with public figures (e.g. LegCo councilor, labor union representative)