Kylie Castrucci

VP-Level Growth & Performance Marketing Leader | Scaled Pipeline 1200% | Cut CPL by 22% Without Volume Loss | Full-Funnel Paid Media & Demand Gen | B2B + B2C Expertise

South Burlington, Vermont, United States

About

I'm a growth and performance marketing leader with a deep foundation in paid media and full-funnel digital strategy. I’ve scaled pipelines by over 1200%, reduced cost per lead by 22% without sacrificing volume, and built demand engines that fuel long-term, sustainable growth. What sets me apart is my ability to zoom in and out, I bring high-level strategic thinking, but I’ve also been in-platform and hands-on. I’ve led teams, owned multimillion-dollar budgets, and built acquisition and retention strategies across both B2B and B2C. Whether it’s building from scratch or optimizing at scale, I know how to deliver results. I've worked in-house and in consulting roles, and have taught digital marketing at the collegiate level, giving me a unique perspective on both execution and education. My experience spans paid and organic, lifecycle marketing, and conversion optimization, all focused on one goal: driving measurable business impact. I'm currently exploring Director and VP-level opportunities where I can own growth and help a purpose-driven company scale smarter and faster.

Experience

  • Director of Digital Marketing at Barracuda
    Sep 2025 - Present · 11 mos

  • Owner & Digital Marketing Consultant at KEC Marketing
    Jan 2020 - Present · 6 yrs 7 mos

  • Director of Paid Media & Performance Marketing at RYNO Strategic Solutions (formerly Blue Corona)
    Jan 2024 - Jun 2025 · 1 yr 6 mos

  • Head of Paid Media & Performance Marketing at Socialfly
    Aug 2022 - Jan 2024 · 1 yr 6 mos

  • Adjunct Professor - Digital Marketing at New Jersey Institute of Technology
    Aug 2020 - Jun 2023 · 2 yrs 11 mos