United States
Marketplace Strategy Global Business Development Brand Builder E-Commerce Leader
Architecting the GTM plan to expand Anta into new geographies. -Successfully set up a the Anta U.S. operating model inclusive of supply chain, merchandising, operations, marketplace wholesale and DTC, and marketing operations. -Developed our 3 year growth strategy with a channel, tier, segmentation approach. -Lead the global expansion plan for Anta with a business plan that allows flexibility and consumer adaption per geography. -Expanded our physical and digital footprint across North America, Canada, Europe, Central/South America, and Australia focusing on digital and physical B2B and DTC platforms. -Built and maintain exceptional partner relationships with C-Suite and Senior leaders within the industry.
Responsible for driving strategic direction for profitable YOY growth, managed a $3.3B portfolio. Led cross-functional teams toward holistic goals, influencing with qualitative and quantitative insight. 1-3 yr strategic business plans. Project Management, led new initiatives that produce strong ROI through physically and digitally retail. Leverage consumer insight, data analytics, and trend forecasts, meeting tops-down initiatives through an aligned vision.
Responsible for driving productive and profitable growth for North America’s Performance Running Category. Use insights to lead distribution, segmentation, allocation, and consumer demand goals. Chase market share opportunity, with a healthy GTN financial book.
Responsible for managing Nike’s and Jordan's largest global business portfolio of $80M per year. Merchandise assortment strategies that elevate consumer demand and deliver market share gains. Use KPI and qualitative insight to build plans that deliver productive financial results.
Internship plus with the Corporate Sales Department with KSE. Deliver new marketing strategies to current clientele for in game advertisment and promotion, as well as orchestrate metro area events and promotions. Attend sales meeting with possible new clientele and help deliver presentations for the opportunity to partner with KSE in the upcoming seasons. Meet with clientele frequently to build and sustain strong relationships. Nuggets, Avalanche, Crush, and Mammoth.