Boston, Massachusetts, United States
B2B Chief Marketing Officer (CMO) focused on capturing demand, building brands, and executing on go-to-market strategy and operations. My philosophy is simple, marketing starts and ends with the customer, and understanding how to acquire and satisfy them is our job. From software startups to publicly-traded security analytics powerhouses, my career has always been focused on building great teams who understand the customer need, which enables the business to grow. As a tech marketing executive, I've worked with early-stage startups to hyper-growth public companies changing the worlds of big data, IoT, BYOD, SaaS, open source software, network security, fraud detection, data analytics, marketing automation, and network management. Known for launching high-profile technology startups, with four successful exits, my passion is to message technology and brand an organization and build award-winning marketing teams that work in lock-step to rapidly produce demand, partner with sales, and drive measurable results to impact the bottom line. Throughout my career I've been able to implement a full-stack marketing approach with expertise in: • Marketing Strategy • Go-to-Market Implementation • Pricing and Packaging • Product Marketing • Demand Generation • Public Relations, Media Relations, Analyst Relations • SEO/SEM/PPC • Website design and development • Marketing analytics and automation • Sales enablement
Leading a global team focused on creating momentum at every moment of the buyer’s journey in order to accelerate pipeline at every stage. Together, we: --Drive revenue through integrated marketing programs powered by digital strategies, enhanced by state-of-the art operations, and cemented via deep customer relationships. --Imagine and than execute on heavily-personalized web, regional, and channel experiences that delight our customers and partners. --Steward and advocate for a robust pipeline built through championing cybersecurity solutions that redefine industry standards. --Nurture prospects into loyal advocates, that will fuel sustainable business growth across the product lines and deliver unparalleled value to these customers. --Create and fervently protect a rewarding partnership between marketing, SDR, sales, CSM, product, and company leadership.
Promoted in November of 2021 to build and lead a Global Center of Excellence that includes global demand gen, global product & solutions marketing, and America's Marketing. This team aligns product marketing, solutions content, revenue & performance marketing to dominate demand generation to efficiently win the business of prospects, the hearts of customers, the trust of partners, and the eyes and ears of every Cybersecurity Defender.
Led two core teams; corporate marketing and America's marketing. Had corporate team focus on creating a world-class security brand through strategy, advertising, communications, and content. Refreshed the full brand in October of 2020 including the company's first national television campaign, global digital activations, NFL sponsorships, and more. Helped to double all relative metrics and goals within twelve months. America's marketing includes field, customer, channel, and BDR organization. Focused team on dominating the North America theatre, partnering closely with sales leadership to achieve 3X qualified pipeline and set 5 record breaking months to end 2021.
***PAUSED** Nar8tor is my marketing consultancy firm for technology brands that helps organizations create a full marketing plan, starting with product & solutions marketing aligning with demand generation to drive leads that convert into business.
Led a full-stack marketing team at Zaius dedicated to championing an analytics-driven go-to-market approach that not only drives company growth, but a community of like-minded marketers looking to make a difference in the lives of their customers. Intertwined product marketing and communications with global demand generation and customer advocacy.
Built, led, and nurtured a global team that included product marketing, solutions content marketing, corporate communications, and customer marketing. The team aligned to drive go-to-market launches and campaigns with a laser focus to determine market fit, tell creative stories, lead inventive demand generation, drive customer adoption, enable our sales partners, and expand our brand.