Minneapolis, Minnesota, United States
I help live event, AV, and production companies get off spreadsheets and disconnected tools and onto Lasso, the operating system built for how this industry actually runs. Before Lasso, I spent 7+ years in SaaS sales, most recently at Rippling and When I Work. I was recognized as President’s Club and Top Sales Performer for consistently exceeding quota in competitive, fast moving markets. I’m MEDDPICC certified, and my whole approach has always been the same: understand a prospect’s business well enough to solve a real operational problem, not just sell software. What drew me to Lasso is the product itself. Crew, inventory, projects, and financials, all unified in one platform. Now it’s extended with LASSO Intelligence, an industry native AI layer (nicknamed Lassie) that actually understands the language of live events. Load ins. A1s versus gen techs. Subrentals. Touring payroll. It’s not a generic chatbot bolted onto a CRM. It’s built on the same data model that runs the business, so it actually knows what it’s talking about. If you’re running an event production, AV, or staffing company and you’re tired of juggling five tools that don’t talk to each other, I’d love to show you what running on one system looks like, with AI that actually understands your operation.
• Acquired new customers through strategic partnerships, enhancing the company's market presence. • Managed account expansion opportunities, fostering long-term relationships with clients. • Hosted live webinars for existing customers, showcasing Rippling's innovative AI, payroll solutions, and partnership benefits.
- Top Sales Performer 2024 & 2025 - Acquire new customers ranging from 50 to 1000+ employees to use When I Work’s workforce management software - Coach and provide feedback to SDRs and interns to become top tier sellers
- Presidents Club & Top Sales Performer of 2023
• Identified new business prospects through cold outreach, effectively creating a robust sales funnel. • Delivered in-depth virtual demonstrations of electronic health record software to C-level executives, enhancing product understanding. • Negotiated contracts to successfully close deals, contributing to consistent month-over-month revenue growth. • Developed training materials and provided professional voiceovers for software tutorial videos, improving user engagement.
• Organized carrier capacity for high-priority customer freight, ensuring timely and efficient delivery. • Developed strong relationships with carriers through effective negotiation of pay contracts. • Managed and tracked the shipment process from initiation to completion, utilizing precise time management skills. • Engaged in extensive verbal and digital communication to facilitate lead generation and enhance service delivery.