Los Angeles, California, United States
I've spent 25 years at the intersection of high-stakes storytelling and global commercial production — from Marvel sets to award stages in London, Berlin, NYC, and LA. Three decades ago I survived a catastrophic accident that left me with a permanent, firsthand respect for the medical practitioners who navigate the line between life and death every day. That experience never left me. What I noticed throughout my film career was a persistent gap: the world's most skilled practitioners — plastic surgeons, cosmetic dentists, orthodontists performing daily miracles — were almost always represented by third-rate, generic marketing. Their clinical excellence was invisible. Their reputation was flatlined. So I built Cakesmash Media to fix that. We deploy the P.U.L.S.E. Framework™ — a proprietary cinematic marketing system designed exclusively for elite medical and dental practices. We don't make "pretty videos." We engineer Market Authority that fills schedules, builds Trust Velocity, and ensures the market rewards practitioners for the excellence they've already earned. If you're a world-class practitioner whose digital presence doesn't match your clinical caliber — let's talk. Apply for your free Practice Vitals Audit at cakesmashmedia.com
Cakesmash Media is a Revenue Architecture agency for elite medical and dental practices. We don't make content. We Prescribe Growth. We close the gap between clinical excellence and patient acquisition. Most medical marketing is generic, safe, and invisible. We use the P.U.L.S.E. Framework to transform cold clinical expertise into cinematic authority, building Trust Velocity that ensures a practice's digital presence finally matches the caliber of its care. Our flagship diagnostic, the Practice Vitals Audit, identifies the exact points where patients are choosing someone else at the moment of decision, and shows practice owners what it's costing per month. For world-class practitioners whose digital presence doesn't match their clinical caliber. Apply for your free Practice Vitals Audit at cakesmashmedia.com
FILM / MUSIC VIDEOS / COMMERCIALS / STORY DEVELOPMENT/ POST PRODUCTION Mr Hyde Films is a concept developing Video Production company that elevates growing brands with heart pounding Cinema. Whether for productions big or small, assembling talented teams and guiding a project from script to screen with wickedly sharp focus aimed at driving a message with impact is the heartbeat of Mr Hyde Films.
What a wild ride! This will be the second film I've made in concert with my muse, Emilie Ullerup. When the opportunity to shoot this little film in Copenhagen, Denmark for a script I wrote early in the year arose, the answer was a resounding YES. Our time frame was obscenely short to pull this ambitious shoot off but with some blind conviction and lack of reason, I luckily discovered a talented local producer, Fede Valeria Rizzo with Only Ugly Pictures, and Valerio Marandola as cinematographer who we brought on board to bring this charmingly odd little film to life. Currently in Post Production. LOGLINE: A socially inept, orphaned man who maintains emotional safety from behind his childhood BMX bike and superhero mask, fails in the cruel dating world for the last time before unwittingly stumbling into an electrifying discovery he never could’ve imagined in this darkly comedic tale of hopeless hearts. Director/Writer: Kyle Cassie Producers: Kyle Cassie, Emilie Ullerup, Federica Valeria Rizzo Executive Producers: Just Call Me Bruce Productions, Mr Hyde Films Cinematographer: Valerio Marandola Cast: Emilie Ullerup, Hjalte Ilsøe, Iris Thomsen, Kyle Cassie ••• Art Director: Andreas Würtz Editor/Colorist: Kyle Cassie Sound Recordist: Nicolas Rindsig 1AC: Maria Rixen 1AC: Sebastian Sky 2AC: Federico Campochiaro, Franco Salomon Gaffer: Oleg Filatov, Isac Barslev Gaffer Assist: Nikolaj Holmøe-Jensen Stills Photography: Juan Pablo Mayorga Bernal, Katarzyna Romatowska BTS Video: Lucila Pelleriti PAs: Juan Pablo Mayorga Bernal, Lucila Pelleriti, Franco Salomon, Sylvester Mørkøv Poulsen
Wow what a ride! After being blessed with my screenplay placing as finalists in multiple screenplay competitions, I assembled an incredibly talented team with my fellow producers to begin principle photography late 2022 and wrapped the final stages of post production in 2024. We had our world premiere at the Indie Short Fest film festival in Los Angeles April 2024. Stay tuned for our formal release to the world very soon!
We just wrapped an exciting shoot week for Yon-Ka's latest multi-project campaign for branded commercials and long form professional Skincare content for this international beauty company specializing in French-made, luxury skincare for both professionals and consumer alike. Now into post production! A MR HYDE FILMS Production -- Client: Yon-Ka Paris USA -- • Commercials concepts and scripts: Mr Hyde Films • Producer from pre-production to post: Mr Hyde Films • Director: Kyle Cassie • Cinematographer: Ashish Dawar • Editor: Kyle Cassie • Executive Producer: Katherine Tomasso, Antoine Lamarche
Beauty Promo shot on location in Malibu, CA
Brand Commercial for retails sales initiative shot around New York City.
Production Stills for the first ever live Horror Event from Horror film Studio Giant Blumhouse Productions.