Kyle Cassano, MBA

Digital marketing consultant working with DSOs and other multi-location healthcare organizations to increase patient volume via digital advertising and marketing.

Sacramento, California, United States

About

Kyle Cassano is a digital marketing specialist based out of Sacramento. He is President & CEO of Digital Marketing Labs, and co-manages Digital Advocacy. For years, CEO's and CMO's at the nation's largest healthcare and local government organizations have turned Kyle to help create, reimagine, and advance digital marketing and advertising programs that deliver tangible results and connect with people. As an experienced digital strategist, he offers insights, strategy, marketing, advertising, research, analytics, and detailed reporting to deliver a competitive advantage for his clients. His hands-on approach begins with a collaborative partnership involving the core marketing team, as well as the CEO, CMO, and other key executives and stakeholders. Reach out to him to: Develop integrated marketing plans, Define digital goals for online advertising, Drive growth through digital advertising, Improve your online reputation, Enhance your online presence, Measure / track digital efforts and define success, Create a superior customer experience, Evaluate and advise on potential digital investments, Craft effective digital campaigns, Build your digital strategy, Identify relevant digital channels

Experience

  • Digital Marketing Strategist at Maricich Health
    Jan 2019 - Present · 7 yrs 6 mos

    Digital marketing consultant working with DSOs and other multi-location healthcare organizations to increase patient volume via digital advertising and marketing.

  • President & CEO at Digital Marketing Labs
    Aug 2012 - Present · 13 yrs 11 mos

    Sacramento Marketing Labs provides Sacramento area agencies with consulting, Internet marketing (SEO, SEM, SMO), and ROI-focused reporting services. Our goal is to provide a high level of service and education to agencies, marketing, advertising, public relations professionals, and government organizations so they can best leverage the unique reach of the Internet to increase visibility and profits for their clients.

  • Digital Advocacy (9 yrs 6 mos)
    • President & CEO
      Jan 2017 - Present · 9 yrs 6 mos

      We’re a digital first agency based in Sacramento with 5 years of experience creating digital interactions, and engaging content that shapes public policy & influences voters.

    • President
      Jan 2017 - Present · 9 yrs 6 mos