Edmonton, Alberta, Canada
I’m a dynamic marketing strategist with 7+ years of experience connecting ambitious ideas into people. I love tackling complex challenges with a creative mindset and building strong relationships that drive meaningful impact. From shaping strategy to elevating content quality, I’ve worked across industries, teams, and channels - and found that creativity, communication, and community are the real game-changers when it comes to rolling out a successful marketing campaign. As an independent marketing strategist, I’ve helped organizations reimagine their marketing efforts by turning limited resources into marketing powerhouses, creating content that feels holistic and authorative, and aligning every initiative with the bigger business vision. The result often leads to bolder campaigns, smarter use of resources, and partnerships that truly connect ideas to the right people. Outside of my professional title, you'll find me heavily focusing on growing local communities with movement, shared activities, and fun collaborations. My latest passion project is Metro Zoomin' Run Club. (If you're an Edmonton local looking to try running, check us out. ;))
"Run the city, own the pace. All paces of life are welcome.” Founded and currently leads community & corporate partnership efforts. Kyle organizes social activities, like picnics, fundraisers, themed-runs, meet-ups, and continues manage the community growth, brand identity, message, and marketing for the club. Metro Zoomin' Run Club aims to create a safe, inclusive, and engaging community within the city of Edmonton. With a year of operation, Metro Zoomin' Run Club has grown into new sectors, ie. sports recreation, volunteering, race events, and sponsorship opportunities. Kyle led collaborations with: Booster Juice, Chipotle, Foosh, Arc’teryx, DRTY Ice Cream, Yelo’d Ice Cream, and more.
"We build full-circle strategies, memorable identities, seamless interactions, and impactful experiences that connect people to brands." Founded a grew independent marketing & advertising company that utilizes technical strategies for brand positions. As the marketing strategist, I am responsible for face-to-client relationships, outreach, project scoping, and strategy development. Additional work includes: Brand Strategy, Marketing Strategy, Website Design, Graphic Design, Content Creation, Social Media Marketing, Marketing Coordination, Audience Research, PPC Ad-buying, Copywriting, and Cold-Outreach Strategies. Internal responsibilities includes: - Consult with clients to identify the current business position and establish points of strengths, weaknesses, and areas of growth. - Collaborate with internal & external teams to ensure marketing projects are managed and executed according to expectations. - Build or rebuild websites utilizing preferred content management system. - Create social media content via. graphics, video & production for social media marketing. - Utilize research to form marketing funnels, engaging content, and establish audience outreach. - Build ad campaigns and perform A/B split-tests using thorough data analysis. - Apply active/passive data re-markets with look-alike audiences, drip campaigns, and e-mail marketing, alongside conversion rate optimizations to match clients' growth expectations.
I teach extracurricular youth groups how to dance and have fun doing it! The majority of my responsibility is organizing large batches of student groups, teaching them fundamentals, and choreographing routines for their year-end showcases. I prefer to manage overall student growth with parent and student interviews - helping individuals build their strengths and learning capabilities. Above all, I make learning challenging, fun, and engaging! Additional responsibilities include: - Performing and teaching at Elementary Schools during their school programs. - Provide an outlet for youth to express their emotions, personalities, and stories into physical activity. - Teach students new techniques, mentalities, and practice self-esteem building to boost their individual confidence. - Direct and choreograph dance sets for students that review previous lessons, new lessons, and help with coordination. - Have Parents/Student sit-downs to talk about growth, areas of development, and updates. - Use dance as an alternative method for strength and coordination training.
Sort and organize digital tasks throughout the company including customer troubleshooting, product information, graphic design, and direct-to-garment prints. Assist in file systematizing, communication with Eastern Canada branch, and inventory control. Managed to co-ordinate a 40% digital revenue increase during Q4 while understaffed and maintained a positive work-performance with the exponential growth.
Market, graphic design, pitch, and print logos onto garments using vinyl-press applications. Ensure client satisfaction with garment accessorization needs. Research, test, and purchase wholesale apparel from companies such as Gildan, Fruit of the Loom, and Hanes, etc. Understand different vinyl-press materials and application processes. Some of the tasks involved includes: - Outreach campaigns through cold-strategies, advertising, and personal networks. - Graphic design, logo design, and consultation. - Quality control. - Inventory management. - Day-to-day clientele service tasks. - Client troubleshooting.