Los Angeles, California, United States
Curious and collaborative marketing professional with a passion for bringing culture, creativity, and strategy together. I specialize in brand partnerships, influencer marketing, and experiential activations that resonate with today’s audiences. With a background in event production, digital campaigns, and creative storytelling, I thrive on crafting experiences that build community and drive impact. I believe in the power of thoughtful collaboration — working with teams, talent, and partners to make ideas come to life. Currently focused on developing integrated marketing strategies that align brand goals with authentic, meaningful connections. Let’s connect and explore new ways to elevate culture and brand experiences together.
Spearheaded brand partnership strategies for high-profile global product launches, aligning talent-driven campaigns with global brand objectives. Managed end-to-end campaign execution, including strategic planning, creative direction, operational logistics, budget management, and on-site event production. Directed cross-functional teams to deliver brand marketing activations, digital content campaigns, and social media-driven cultural experiences at major global events such as Paris, Milan and New York Fashion Week, Coachella, US Open, ComplexCon, launch events and more. Developed and implemented seeding and gifting strategies that increased visibility in organic engagement, reaching over 5M+ consumers across key markets. Produced comprehensive strategy decks to align leadership and global brand teams on campaign objectives, timelines, and KPIs for major product launches.
Collaborated closely with design and buying teams to support the launch of Nova Men’s line, contributing to product development, material choices and trend forecasting. Managed daily e-commerce shoots, assisting in creative direction, leading styling and talent operations to deliver high-quality, brand aligned content. Assisted in large-scale campaign productions and celebrity seeding for major brand collaborations, boosting overall brand visibility and audience reach. Coordinated cross-functional efforts to identify trends and support marketing initiatives, ensuring timely and impactful product launches.
Supported national publicity campaigns for major album releases, coordinating press events, developing artist pitch materials, and securing media coverage. Managed event logistics, press clippings, and media outreach to ensure high visibility for both emerging and established artists. Created artist one-sheets and pitch materials to support marketing and PR strategies.
Crafted comprehensive one-sheets for artists, showcasing their discographies and key highlights. Promoted and debuted artist projects by securing placements with businesses, media outlets, and music blogs. Managed social media activity, fostering audience engagement through strategic posts, likes, and comments to drive momentum during news or sponsorship campaigns. Served as a liaison between artists, management, agents, media, and vendors, ensuring seamless communication and coordination. Planned and executed artist interviews, press days, and photoshoots; organized listening sessions and supported event management and production. Managed artist budgets, itineraries, and travel logistics for appearances and events. Drafted and distributed press releases, managed tour press campaigns, and maintained daily media relations and monitoring. Thrived in a fast-paced environment, handling high-volume communications, conference calls, and publicity requests with professionalism and efficiency.
Advertised and promoted future events and activities via the club’s Instagram, driving consistent engagement and reach. Revamped the club’s brand image, growing the following to over 300 followers and generating over 100 likes per post. Provided timely and comprehensive information to club members, ensuring strong community engagement. Maintained a professional and favorable brand image through all marketing activities. Built and managed an organized media database in Excel, compiling contact information for local businesses. Conducted email outreach to local businesses, facilitating networking and collaborative opportunities. Managed the club’s social media presence, overseeing activity including follows, likes, and comments to maintain engagement. Assisted in photographing apparel and creating style content, incorporating weekly hashtags to expand the club’s reach. Focused on targeted outreach efforts to promote the club throughout the New York City area.