Kyle Raabe

Executive Vice President at Generac Power Systems

Greater Milwaukee

About

Professional leader with a demonstrated history of working in the consumer goods, industrial solutions and professional services industries. Skilled in Executive Leadership, Operations Management, Project Management, Sales Leadership, Organizational Design and Start-ups. Strong executive professional specializing in team development and market strategy.

Experience

  • EVP/President, Consumer Power at Generac Power Systems
    Dec 2019 - Present · 6 yrs 7 mos

  • The Master Lock Company (Oak Creek, WI)
    • Senior Vice President Sales - US and Canada
      Jun 2018 - Dec 2019 · 1 yr 7 mos

      Leader of strategy development, market growth, new business acquisition and team execution for Master Lock and Sentry Safe with our total Sales and Demand teams in North American Retail, Commercial Security, Safety and global eCommerce business.

    • Vice President Sales - Commercial North America & Canadian Retail
      Sep 2015 - Jun 2018 · 2 yrs 10 mos

      Leader of Master Lock's Commercial business in North America, Retail business in Canada, and Electronic Access Control sales and support group. Responsible for strategic planning, organizational structure, tactical execution and delivery of market growth in North America and for the Master Lock Company world wide.

  • Group Vice President - Commercial and Industrial at Generac Power Systems
    May 2015 - Sep 2015 · 5 mos

    Leader of North American Commercial and Industrial business units including Industrial distributor/dealer network and strategic account solutions group. Responsible for the strategic sales and marketing plans to drive overall market share growth and expansion of global account penetration.

  • Generac Power Systems (8 yrs 1 mo)
    • Vice President of Sales - Industrial Distribution
      2013 - 2015 · 2 yrs

      Responsible for the leadership of the Commercial and Industrial product lines and distribution network throughout North America. Driving the creation and implementation of market strategies to dramatically expand share through the integration of expanded product lines and differentiated market approach. Executing short term and long term strategies through the leadership of business development managers, sales professionals, and field engineering teams along with cross-functional marketing and product management groups.

    • Vice President Sales - Residential Distribution
      2010 - 2013 · 3 yrs

      Vice President of Sales for Generac residential wholesale distribution, Honeywell standby generator dealer and distributor program and private label distributors. Designed and executed plans and strategies driving the growth and profitability of four buiness groups to exceed top line expectations and channel profitability. As the Vice President, worked strategically with cross-functional marketing, training and finance teams to deliver growth initiatives aimed at expanding the distribution network and market penetration. Successfully launched the Honeywell line of standby generators to the market place creating and independent and rapidly growing network of distributors and dealers.

    • Director, Electrical Wholesale and Dealer Network
      2008 - 2010 · 2 yrs

      As the Director of Sales for two distribution channels, was responsible for driving execution of sales initiatives and the development of customer programs through Inside Sales Managers and company Insides Sales Representatives. Proactively managed all department activity and employee development including performance management and multi-system integration to improve effectivty of marketing and customer retention strategies through growth of sales.

  • Central Business Unit Manager at Veolia ES Technical Solutions
    2004 - 2007 · 3 yrs

    Responsibilities were for managing all aspects of operations including P&L within the district geographical area including: customer service, logistics, safety, environmental compliance, productivity, quality assurance, teamwork, etc. Success was achieved by focusing on enhancing business opportunities, providing solutions to customers, project coordination, fostering teamwork and ensuring safety compliance. Negotiated and executed key contracts with long term customers. Developed and presented annual training programs for 500+ customers and business partners. Business advisor on System Development Team guiding operational development for worldwide field services.