Kyle Cassin

Senior Director of Merchandising at Greyson Clothiers

Greater Lexington Area

About

Proven merchandising and planning leader with 15+ years of experience transforming businesses and inspiring teams. A strategic leader and collaborator who thrives working alongside and developing others while establishing a culture of accountability and continuous improvement. A data-driven decision maker, I am balanced in my approach to merchandising and planning. Combining sound analytics with consumer insights to craft compelling assortments and elevate the customer experience. My experience on both sides of the wholesale relationship has positioned me with a unique perspective in consumer-led retail strategies, product and assortment innovation, and brand storytelling. Areas of Expertise: Merchandising Strategy | Forecasting & Planning | Assortment Planning | Business Development | Consumer Insights | Licensing | Project Management | Product Development | Financial Planning

Experience

  • Greyson Clothiers (Full-time · 3 yrs 10 mos)
    • Senior Director of Merchandising & Operations
      Nov 2025 - Present · 8 mos

    • Senior Director of Merchandise Planning
      Feb 2025 - Nov 2025 · 10 mos

    • Director of Merchandise Planning
      Sep 2022 - Feb 2025 · 2 yrs 6 mos

  • Director of Retail & Licensing at Keeneland Association
    Sep 2015 - Sep 2022 · 7 yrs 1 mo

  • Championship Merchandising Manager at PGA of America
    Oct 2013 - Sep 2015 · 2 yrs

  • Manager, U.S. Open Merchandising at United States Golf Association (USGA)
    Jan 2012 - Oct 2013 · 1 yr 10 mos

  • Head Golf Professional at Mississippi State University
    Dec 2010 - Jan 2012 · 1 yr 2 mos