Greater Toronto Area, Canada
Player/Coach sales leader with 15+ years of experience scaling $1M–$15M ARR across mid-market and enterprise SaaS and commercial real estate. Proven builder of high-performing SDR and AE teams across inbound, outbound, and partner-led GTM motions. Deep expertise in enterprise deal strategy, multi-stakeholder negotiations, and executive alignment, with a consistent track record of exceeding quota, shortening sales cycles, and improving forecast accuracy. MEDDIC practitioner whose teams average 110%+ quota attainment through disciplined qualification, repeatable process, and strong cross-functional collaboration. Most effective in roles that prioritize scalable GTM, partnerships, and complex buying environments over travel-intensive field coverage. Motivated by opportunities where thoughtful execution, leverage, and long-term impact matter.
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Focused on expanding market presence through strategic partnerships, executive-level engagement, and scalable go-to-market motions Work closely with education leaders to align safety, compliance, and duty-of-care initiatives with modern SaaS solutions Evaluate market fit, buyer dynamics, and execution model early in the role to ensure long-term alignment with strengths in complex, multi-stakeholder sales
Led enterprise partnership sales across $500K - $2M ACV deals with national REITs and private investors Navigated executive, legal, finance, and operational stakeholders in complex, multi-party negotiations Reduced average partnership sales cycle 33% (9 - 6 months) by standardizing contract frameworks and approval paths Delivered 160 - 180% quota attainment (2022 - 2024) and drove 20% YoY growth in Ontario, contributing to $15M in partner-sourced ARR
As the Director of Partnerships at Regus IWGPLC, I play a pivotal role in establishing and fostering strategic alliances, expanding business networks, and enhancing the company’s partnership portfolio across Canada. With extensive experience in the commercial real estate and global workspace solutions industry, Responsibilities include identifying high-value partnerships that support the company's mission to create flexible, innovative, and scalable work environments for businesses of all sizes.
Led a team of 5 AEs across enterprise and mid-market segments, managing a $6M ARR portfolio with 15% YoY growth Implemented MEDDIC across CRM and deal reviews, increasing win rates 20% and improving forecast accuracy to 85% Scaled revenue 4× to $6M+ ARR while reducing average sales cycles 30% through tighter qualification and executive alignment Grew ADP channel-sourced revenue 10×, with ADP contributing 80% of total pipeline by 2021
Led a team of 3 AEs with individual annual quotas ranging from $900K - $1.4M, consistently achieving 110%+ team attainment Coached reps through $250K - $350K ACV enterprise deals involving HR, Finance, and IT stakeholders Shortened sales cycles 20% by combining Challenger and MEDDIC playbooks