London, England, United Kingdom
Assisted in managing multiple client accounts to build and enhance brand’s social media presence and was responsible for following tasks: • Built and executed social media content strategy through competitive research, benchmarking, messaging, and audience identification. • Generated localized content for brand’s Chinese social media channels through a complete process, from research, writing, editing to publishing (wrote 260+ WeChat articles and 500 + Weibo). • Developed monthly content plan for brands on different social media platforms through analysis competitor’s social media strategies, recent social media trends and audience persona. • Generated monthly reports for clients summarising key data/metrics, insights and performances, and suggested improvement measures for brands. • Responsible for researching and executing multiple paid social media campaigns, particularly focusing on Weibo and WeChat paid follower campaigns.
Assisted with television commercial (TVC) projects for P&G brands including Safeguard, Olay, Whisper, Crest, Tide, Braun, Ariel etc., and was responsible for following tasks: • Assisted producers in the production management of TVC project, including internal communication and external cooperation, and the specific responsibility for the crews in the shooting, the itinerary arranges, and the outreach coordination; Provide support in shooting, pre and post-production work. • Made out a detailed shooting rundown and statistical tables and communicated with different departments to ensure the smooth process of projects. • Assisted with organising and maintaining company’s large works archive of advertising directors, and worked closely with producers to research, select and locate required footages for films. • Efficiently communicate with various departments at the shooting scene to supervise the producing of the work.Assisted with multiple production assignments in a fast-paced, collaborative environment to ensure successful shooting production.
Assisted with the print ads design for notable brands such as Danone, Vitasoy, Alpha Animation, HsuFuChi, etc., and was responsible for following tasks: • Took charge of daily communication with customers to ensure effective information and demand conveying. • Maintained customer service files and kept a record of communication, project process and results. • Followed up the implementation of projects and coordinated with relevant departments to better push forward projects. • Collected advertising information of other brands in the same industry and assisted with competitive analysis.
Worked with teammates to make out publicise plans and operational strategies. Assisted with social media operation including official website, Weibo, Facebook, WeChat account etc. • Assisted with production of new media content including assemble copy, photos, and videos to produce articles and photo galleries, and graphic design, etc. • Assisted with project planning and execution, such the Primary School Rebuilt Project in Yunnan rural area, Guangzhou Public Welfare Forum, etc.