Hong Kong, Hong Kong SAR
As a highly analytical and detail-oriented individual, I thrive on uncovering valuable insights from complex datasets and translating them into actionable strategies. With a strong foundation in data analysis, machine learning, and data visualization, I am driven by a passion for leveraging data to solve real-world problems and drive business growth. I possess excellent communication skills, enabling me to effectively collaborate with cross-functional teams and present findings to stakeholders in a clear and compelling manner. I am constantly seeking opportunities to expand my knowledge and stay up-to-date with the latest data science techniques and tools.
- Developed R programs for data collection and analysis to support marketing research and teaching initiatives. - Performed extensive market research involving literature reviews, data collection and data preprocessing for datasets pertaining to COVID-19, stock exchange, and nominal GDP etc. - Researched and documented website development methodologies and web application practices for marketing use cases.
- Analyzed website performance metrics using Google Analytics, generating actionable marketing strategy reports for stakeholders. - Evaluated user acquisition channels and digital marketing campaigns to optimize social media promotion and online campaigns. - Assessed user journeys and behaviors to identify areas for enhancing the user experience on the company websites.