Dubai, United Arab Emirates
8+ years of programmatic and advertising experience in both operational and strategy roles. I lead on strategy for the fastest growing AdTech player in MENA, Platformance. This involves building compelling narratives for Platformance and sister ventures, bringing its wide range of products and solutions to the market as well as supporting commercial teams in delivering better brand outcomes and business growth for our clients. In my previous role, I worked to launch and scale the Middle East operation for MiQ, a global programmatic AdTech company. I have worked across markets including DACH, SEA and MENA supporting clients in running effective media campaigns - from ideating strategy through to implementing and overseeing processes for operational teams to perform at their best.
I work closely with our Sales, Product and Operational (Trading / Account Management) teams, leading commercial strategy across the MENA region and ensuring operational processes and standards are up to MiQ global standards Core responsibilities: - Commercial & product localisation strategy in MENA region - Spearheading efforts across all client RFPs in MENA region - Technical Sales support across key accounts - Managing supply side relationships and identifying local partnerships - Project management and strategy for agency and direct clients Additional responsibilities: - Global RFP support - Team upskilling and technical training (MENA only)
In addition to core responsibilites of Trader: Key account management Assistance with onboarding and continued upskilling of DACH Trading team Research in the field of programmatic trading