Istanbul, Türkiye
At Segment Bilgisayar, our team focuses on refining import processes and ensuring compliance with evolving regulations. My Master's in Psychology from Istanbul Topkapı University underpins my approach to analyzing market trends and developing strategies that align with customer requirements. Bridging business acumen with an understanding of human behavior, I prioritize efficiency and collaboration in project management. Our achievements include streamlining software solutions with IT teams and managing critical timelines and resources. My background in Social Work from Medipol University reinforces my commitment to cross-cultural understanding, which is essential in negotiating with international suppliers and navigating customs intricacies. My goal is to continue leveraging my independent learning ability to foster sustainable business growth and optimize operational excellence.
Responsible for managing marketplace operations and driving sales performance across Trendyol and Hepsiburada for Rampage and other brands within Segment Bilgisayar’s portfolio. I oversee campaign planning and execution, pricing strategy, stock management, and promotional processes to ensure competitive positioning and sustainable revenue growth. By closely monitoring sales data, market trends, and competitor activities, I focus on optimizing profitability, inventory turnover, and marketplace visibility. Through performance-driven decision-making and operational efficiency, I aim to maximize brand presence and commercial success across leading Turkish e-commerce platforms.
As Brand Manager for Potensic in Türkiye, I am responsible for leading the brand’s positioning, growth strategy, and market expansion within the local market. My role focuses on increasing brand awareness, strengthening market presence, and driving sustainable commercial performance. I manage integrated marketing campaigns, product launches, digital and retail communication strategies, and ensure alignment between global brand guidelines and local market dynamics. By collaborating closely with sales teams and channel partners, I work to optimize distribution, enhance customer engagement, and maximize brand impact. Through a combination of data-driven decision-making and strategic brand storytelling, I aim to position Potensic as a leading and trusted brand in the drone category in Türkiye.
Oversee the end-to-end product lifecycle for major consumer electronics brands, managing both private labels (S-Link, Everest, Snopy) and global distributors (Tomtoc, Potensic). My role bridges the gap between operational logistics, product development, and creative marketing strategies. Key Responsibilities: Product Development & Branding: Lead R&D, sample approval, and strategic packaging design. Direct the creation of marketing assets (unboxing videos, high-quality visuals) to drive e-commerce conversion. Import & Sourcing: Manage overseas procurement, including vendor negotiations, payment terms, and customs compliance (CE/RoHS) to ensure cost-effective and timely inventory intake. Sales & Strategy: Analyze sales channels to generate accurate order forecasts. Implement dynamic pricing strategies and optimize product positioning across e-commerce platforms to maximize profitability and stock turnover.
Monitoring procurement, orders, and inventory status. Managing task administration and resource utilization strategies. Preparing departmental and organizational budgets. Planning and prioritizing operations to ensure maximum performance and minimal delays. Coordinating with the product development team and managing all communication with other departments. Supporting manufacturing, supply chain, and inventory management activities. Developing system objectives and support strategies based on the evaluation of future opportunities. Assessing the applicability of planning-related regulations to departmental projects. Creating reports within the framework of planning activities and presenting them to relevant units.
Planning and overseeing all activities related to stock control in an organization or warehouse environment. Regularly monitoring daily stock movements. Identifying and tracking defective product return processes. Periodically checking inventories through the system. Verifying stock entry and exit documents and recording them in the relevant system. Investigating discrepancies in the warehouse inventory system and ensuring necessary actions are taken to prevent recurrence. Supporting the execution of stock budgeting efforts. Organizing monthly and end-of-period stock counts. Collaborating with production, procurement, transportation, and other relevant teams. Examining and analyzing stock discrepancies and recommending potential improvements. Creating regular reports on stock counts and submitting them to senior management. Conducting a situation analysis by comparing supplier orders with stock levels and needs. Organizing daily counts by product groups and ensuring coordination with Material Management to address needs.
Managing the consultation and customer relations process. Planning stock for the checkout area, working on orders with foresight based on sales and demand, and addressing customer requests positively to maintain relationships and ensure satisfaction for both the company and the customer. Meeting customer demands without saying "no" and guiding them to the right product based on their needs. Organizing departments to ensure that customers receive accurate information and leave with a positive experience.