Auckland, Auckland, New Zealand
I am a graduate from the University of Otago and have established a successful commercial career with a focus on marketing, sales, sponsorship and content disciplines. My experience extends across the sports, entertainment, telecommunications, financial services and manufacturing industries in New Zealand and abroad. A results driven self starter, I am creative, collaborative, digitally savvy and highly analytical. My core strengths include strategic thinking, leadership and the ability to develop high performing teams.
Lead the development of strategic plans, prepare budgets, coordinate sales training programs, direct sales activities, and ensure sales, profit and market share growth of EssilorLuxottica across the country. Responsible for leading and developing the New Zealand sales team to support independent optometry in New Zealand.
Lead the development and implementation of marketing strategies, campaigns and promotions to drive customer visitation, spend and revenue growth for the gaming side of the business - mass gaming through to VIP. Responsible for leading and developing a team of 18 with functions including gaming machines, table games, loyalty, experiential and digital content. Additionally act as an adviser to support the commercialisation of SkyCity's Esports business - Let's Play Live.
Lead and oversee a multi-channel, customer-centric approach to content designed to drive audience engagement, while maximising commercial returns through increased sales, customer acquisition and improved TAB brand perception. Responsible for leading and developing a team of 10, accountable for the social media, digital content and sports media functions at the TAB, as well as the commercialisation of local and international sports content rights.
Lightbox Sport is a JV between Spark NZ and Coliseum Sports Media delivering fans live and on-demand sports content online (OTT). I have overall commercial accountability for the sports platforms - premierleaguepass.com, pgatourlive.com and top14pass.com. Responsible for revenue growth and costs associated with subscriptions, partnerships, advertising and marketing. Development of product strategies including customer segmentation, pricing and future rights acquisition.
Lead the development and execution of the business's sponsorship and CSR strategies to drive revenue growth and brand value. Cultivate relationships with sponsorship and CSR partners to ensure maximum return from investment and alignment to business and marketing goals. Partnerships included Joseph Parker, NRL Auckland Nines, Warriors, Kiwis, Blues, ASB Tennis Classic, Auckland Darts Masters, Wellington Phoenix, Premier League Pass, Super Smash T20 and Riding for the Disabled.