Zurich, Switzerland
Team lead for customer data development, analytics, permission and privacy management for Lufthansa Hub Airlines (Lufthansa SWISS and Austrian). Disciplinary lead for marketing research at SWISS and Marketing Financials. - Leadership and people skills - Expert in customer data / analytics - Result, ROI and customer focused - Transformation and change driver
Teamlead for Customer Data Development LHG, double head Marketing Analytics and Steering SWISS (total 9 direct reports / ~1MCHF budget). Responsibility for permission, BI, advanced analytics, data privacy, profile development and direct mailings for the three hub airlines.
Project Lead of personalization projects. Coordinate and align within LHG personalization efforts including data analytics, Customer Experience design and customer data management. Represent SWISS in various steering committees in regard to personalized digital marketing activities within the LHG.
Check In, Gate Services and Transfer Services (Airline Reservation Systerm, Ticketing and Customor Service)