San Diego, California, United States
Marketing Professional with 15+ years of experience in brand building, brand strategy, new product launches, experiential marketing, field marketing, activation programs, digital and social media strategy, opinion leader marketing and trade marketing. • Founded Cafe Racer Vape Inc. in 2015 - now selling to over 42 countries world wide • Launched the Culture Marketing initiative for Red Bull North America in 2004 • Launched Ploom Inc's (now Juul Labs) product line in USA in January 2009 Specialties: Marketing Strategy, Brand Building, Experiential Marketing, New Product Launches
Founded and launched Cafe Racer Craft E-Liquid brand into the fast growing personal vaporizer market. Cafe Racer specializes in artfully crafted, bold e-liquid flavor art creations for the leading vape specialty stores in the USA and around the world. Cafe Racer is the leading premium brand of e-Liquid in China and several other key markets globally. Cafe Racer has established itself as one of the leading global e-liquid brands. Our Lucky 13 flavor took the Best in Show award for the tobacco category at Vape Summit IV in Houston TX and products are sold on 4 continents and at over 100 top vape retailers in the United States. We consider this to only be the beginning and look forward to delivering our unique flavor creations to new and loyal fans everywhere. http://www.caferacervape.com/
Energems are bite-sized chocolate energy supplements made with dark chocolate and just the right amount of caffeine plus vitamins B and D. One serving, or three gems, is the caffeine-equivalent of a cup of coffee or an energy drink. Responsible for all marketing activities including: TV, Radio, Experiential, Digital, PR, Social, Trade and Web. Website: energems.net
DJCN Inc, dba: MOX 2012 – 2013 VP of Marketing Responsible for developing MOX’s brand identity, core messaging and initial launch strategy: • Web Site: mox.tv • WMC Launch Campaign: http://www.youtube.com/watch?v=cBv09k8yEb4
Founded by Harvard professor David Edwards, AeroDesigns, Inc. is a start-up company that spun out of ArtScience Labs and is revolutionizing the delivery of food and nutrients to the mouth using novel delivery systems. In August 2011, the company successfully raised its series A financing with Flagship Venture Partners and Polaris Venture Partners. AeroDesigns, Inc. is based in Cambridge, Massachusetts. • Responsible for the launch of AeroShot Energy, Aerodesigns flagship product featuring the Aeroshot delivery system which included brand messaging architecture, packaging/merchandising, PR, website, social, sales collateral and strategic positioning on both the consumer side and with sales channels. • Managed outside PR and advertising agencies. PR for AeroShot in February 2012 alone generated over 1 billion impressions. • Launched successful test markets in Boston and New York in December 2011 with daily sampling programs to drive trial combined with above the line and digital advertising that lead to a regional and national roll out beginning in April 2012. • Managed build out of AeroShot’s web site, e-commerce and social initiatives. On Line sales from Jan - May 2012 exceeded $600k and increased AeroShot’s Facebook Fans from 3k to 25k between November 2011 and June 2012.
PAX Labs / Juul Labs is a consumer product company founded by two Stanford University Design School graduate students. Formally known as Ploom Inc, it’s main product, the Ploom model One portable vaporizer and proprietary single serving tobacco pods were launched in January 2009. www.ploom.com • Responsible for creating, delivering and executing a targeted sales and marketing plan for Ploom’s launch in January 2009. Key Responsibilities included: brand building, point of sales materials., consumer and event marketing, sales channels, web and social media. • Developed in-house award winning packaging and point of sale materials and event support tools. See http://www.core77designawards.com/recipients/ploom-pod-packaging/ • Developed and managed key distributor relationships in addition to overseeing all trade programs. Placed Ploom with the top independent tobacco distributor in USA that services over 30,000 retail outlets. • Hired, trained and managed a Ploom tasting/event team for the San Francisco Bay area that executed 10 - 12 events per month. This was a prototype to roll out to other markets. • Managed build out and implantation of Ploom’s web site, e-commerce and social networking initiatives.