Waterloo, New York, United States
I’m a marketing and community engagement professional with a foundation in hospitality, which influences how I lead, build brands, and foster relationships. My experience spans fundraising, public relations, graphic design, and web development. Always with a focus on creating meaningful, people-centered experiences. Currently, I lead strategies that drive awareness and engagement across the Finger Lakes and Western New York regions, using a mix of digital campaigns and in-person outreach to connect with clients, providers, and community partners. I’m passionate about delivering great service, building strong teams, and improving how we work to maximize impact.
Leading the agency’s marketing, communications, and community engagement efforts across the Finger Lakes and Western New York regions. I oversee strategic branding, public relations, digital media, and outreach initiatives that support FLACRA’s mission of delivering whole-person care in behavioral & mental health. In this role, I work closely with internal departments, community stakeholders, vendors, and regional partners to raise awareness of our services, enhance client experience, and drive engagement across multiple counties. I also lead a growing team responsible for creative services, event coordination, campaign development, and market strategy.
• Provide governance leadership and oversight to ensure fiduciary accountability and ethical operations. • Collaborate with the Executive Director and board to develop sound policies and strategic direction. • Foster community partnerships to align with organizational goals and enhance board development.
I oversaw a house of 11 clients, providing daily living skills support, behavioral management, and medication administration. I facilitated the reinforcement of life skills and recovery-based support, maintaining a clean and welcoming home environment. With a focus on ensuring the well-being of residents, I managed the house meticulously, fostering an atmosphere conducive to growth and healing. My dedication was rooted in empowering individuals in their sobriety journey and supporting their success within a therapeutic living community.
As an independent hospitality consultant, my focus was on maximizing brand awareness, enhancing sales goals, improving guest relations, and fostering staff development and training across diverse sectors. With expertise spanning financial institutions, the restaurant and lodging industry, and land entitlement and development companies, I tailored strategies to meet the unique needs of each client. I collaborated closely with financial institutions to refine their hospitality offerings, ensuring alignment with brand identity while optimizing customer engagement and loyalty. In the restaurant and lodging industry, I implemented innovative solutions to elevate guest experiences, driving customer satisfaction and revenue growth. Additionally, I provided comprehensive support to development companies, establishing strong community relations and navigating complex land entitlement processes. Through customized training programs and strategic initiatives, I empowered staff to deliver exceptional service, fostering a culture of excellence and continuous improvement. My work as a consultant was driven by a passion for helping businesses thrive in the dynamic landscape of the hospitality industry.
As a banquet manager, I oversaw a diverse team, managing a waitstaff of over 30 and a kitchen staff exceeding 12 members. My responsibilities included orchestrating a range of events, from weddings to corporate meetings, and performances by various celebrities. With an annual event sales exceeding $2 million, I was tasked with ensuring world-class guest service while maintaining exceptional employee relations. I prioritized the development and advancement of staff, fostering a culture of excellence and professionalism throughout the team.
In the role of General Manager, I led a team dedicated to delivering unparalleled guest experiences. With accolades such as the Diner's Choice Award and recognition from Wine Spectator, our restaurant stood out as a beacon of excellence in the culinary world. Managing a team of six professional mixologists and over 20 servers and server assistants, I ensured that every aspect of our guests' dining experience exceeded expectations. Despite consistently selling out weekends and achieving over 2.5 million in gross revenue in our first year, we maintained a coveted 5-star rating and upheld exceptional standards of guest service.