Kunika Mahar

Social Media Manager | Content Strategy & Brand Storytelling | Turning Brands into Relatable Voices | Decoding Indian Brands & Internet Culture | #Kunnected 🫶

India

About

I don’t just manage social media. I build voices people remember. For the past 3+ years, I’ve handled social media end-to-end, from ideation and design to publishing and engagement. I’ve worked across travel and IT brands, helping them stay consistent and improve engagement through relatable content. My work includes: • Content planning & calendars • Designing creatives (Canva) • Writing captions that actually sound like people • Hashtag research & trend tracking • Keeping brands active- even on quiet days What I enjoy most? Understanding a brand deeply and translating it into content that connects over time, not just spikes for a day. I’m especially interested in: - Brand storytelling - Audience psychology - Indian marketing & internet culture Currently upskilling in paid media & analytics to strengthen the performance side of content. Now looking for a social media / digital marketing role where I can combine creativity with strategy and help brands grow- one meaningful post at a time. If you like content that feels real, relatable, and a little thoughtful, we’ll get along. ✨ Let's stay #Kunnected 🫶

Experience

  • Social Media Designer at Alpha Threat IT Solutions
    Apr 2021 - Mar 2025 · 4 yrs

    - Created content across LinkedIn, Instagram & Facebook. - Designed creatives using Canva aligned with brand voice.

  • Digital Marketing Intern at Global Technology & Information Security (GTIS)
    Jun 2023 - Jul 2023 · 2 mos

    - Assisted in planning and executing digital marketing activities. - Supported social media content creation and platform management. - Researched trends, hashtags, and competitor strategies. - Contributed to content ideas and campaign planning. - Gained exposure to performance tracking and marketing workflows.

  • Social Media Designer at Hop On Holidays
    Jul 2021 - 2023 · 1 yr 7 mos

    - Designed social media creatives for the brand using Canva. - Enhanced travel images to make visuals more appealing and platform-ready. - Edited short videos/reels to showcase destinations and experiences. - Ensured consistency in visual storytelling across platforms.

  • Social Media Manager at Wildrift Adventures Pvt. Ltd
    Dec 2019 - Nov 2021 · 2 yrs

    - Managed complete social media presence for the brand. - Planned and executed content calendars across platforms. - Designed creatives and wrote captions aligned with brand voice. - Launched and managed the brand’s Pinterest page from scratch. - Grew Pinterest presence, contributing to the highest website impressions recorded by the company.

  • Human Resources Trainee at IFortis Corporate
    May 2021 - Jul 2021 · 3 mos

    - Assisted in recruitment and onboarding processes. - Coordinated with candidates and managed communication. - Gained understanding of organizational workflows and team coordination.