Hong Kong SAR
Account Manager at Fundamental Media, a specialist media agency for the asset management sector. Digital marketing professional with 5+ years of agency experience across Hong Kong and Canada, delivering integrated campaigns across search, social, programmatic, and OOH. Experienced in translating client objectives into media strategy, overseeing end-to-end execution, optimisation, and performance reporting across multiple markets.
After several years in Canada leading performance campaigns, I made the leap back across the ocean to Hong Kong - bringing my North American agency experience with me. At CMRS, I manage digital strategy and execution for multi-market campaigns. From media planning to creative localization and cross-market coordination, I’ve been able to combine global insights with local execution. Excited to keep growing my career here in HK, and stay for the long haul!
Client: Aviva Direct, I-Health US, The Globe and Mail, York University
Client: Aviva Direct, Egg Farmers, Steam Whistle, Curling Canada
Client: Telus business - Koodo, Public, Mobile Klinik
My first role after graduation, where I built a strong, hands-on foundation in real-world marketing. I supported brand expansion across APAC emerging markets (Australia & Singapore), co-led international branding initiatives, and executed end-to-end digital marketing campaigns. This role gave me practical experience in performance marketing, conversion optimization, and using data to drive ROI.
Internship focused on events and agency support. I helped organize local and overseas incentive events, managed promotional items for sales agencies, and handled event applications and databases. I also responded to agency inquiries and supported initiatives that improved agency engagement, sales performance, and team efficiency.