Berlin, Berlin, Germany
I build bridges between innovation, nature and people. As a multilingual communications and impact professional with over 15 years of international experience, I’ve worked across the public and private sectors, turning complex ideas into tangible action. Whether leading communications for multi-million-euro European projects, developing engagement strategies for environmental tech companies, or coordinating international teams, I translate complex ideas into strategies that drive action, engagement, and visibility. Curious by nature and driven by purpose, I thrive where people, planet, and innovation meet. Throughout my career, I have proven to be a resourceful self-starter with a curious and dedicated mindset. I am always eager to go above and beyond, bringing a genuine interest to everything I get my hands on.
- Evaluate, select, and manage Planet Wild’s portfolio of high-impact ecological projects - Act as the central point of coordination between restoration partners, corporate partners, and internal teams - Translate ecological outcomes into clear, credible impact metrics and narratives for the community, partners, and stakeholders - Drive partnership success by aligning measurable impact delivery with partners' long-term goals
- Work at the intersection of the users, product, and marketing teams, to align user needs with product development and communication strategies. - Act as the brand voice and moderator through community engagement, support, and content creation, to build brand affinity and user trust. - Designed multi-channel customer journeys (email, in-app, community touchpoints) increasing user retention and satisfaction. - Designed and implemented community-building initiatives, including in-person events, webinars, and community challenges, fostering an active, loyal user base. - Oversaw customer support operations, streamlining response workflows and improving satisfaction metrics. - Contributed to a successful product launch as a core member of the go-to-market team, supporting rollout with user insights, content coordination, and communication planning.
Ran 100+ in-depth user interviews across different stages of the company and product development, turning insights into actionable strategies that helped guide product, marketing, and comms teams in making smarter decisions.
Invited independent expert, assessing innovation potential of projects in areas of renewable energy and education.
Never before humans spent so little time outdoors and were so disconnected from nature - there are estimations that people currently spend around 93 percent of their time indoors. I feel it's important to make people fall in love with nature again - for our own sake and for the sake of the planet. Scientific research shows that spending mindful time in nature can work wonders for both the body and the mind. It can decrease stress levels, lower blood pressure, boost the immune system, and improve overall wellbeing. But the benefits don't stop there - studies have also revealed that when people experience nature and develop a stronger connection to it, they are more likely to engage in positive conservation behaviour. After all, we protect what we love. As a certified forest bathing guide, I am on a mission to help individuals reconnect with nature and themselves. Join me on this journey to rediscover the joys of the great outdoors and foster a deeper connection with the planet we call home.
**A few months after I started, the company pivoted to Planet Wild, and I became a member of the go-to-market team. From November 2022 on, I was mostly working on the new product, Planet Wild, while still keeping a few Klima tasks on the side.** - Worked at the intersection of the users, product and comms teams. - Acted as the brand voice and moderator through community engagement, support, and content creation, fostering brand presence and trust among our target audience. - Designed and implemented community-building initiatives for new and existing products, fostering an active, loyal user base through creative formats and touchpoints.
- I designed and executed strategic communication for EU-wide innovation projects in areas of sustainability, renewable energy and circular economy - Created visual identity, marketing kits and web presence for every project - Took part in new business acquisition activities - Managed the projects' social media profiles (Twitter, LinkedIn, YouTube) - Produced videos and animations (concept, storyboard, music &speakers selection) - Created editorial content (articles, print, info graphics, video) - Performed strategic networking for the projects For WEDISTRICT (district heating based on renewable energy and waste heat recovery), RECLAIM (strategies and solutions for European manufacturing sector to remain competitive and sustainable), ebalanceplus (smart grids based on renewable energy sources) projects.