Dubai, United Arab Emirates
With a rich background spanning over a decade in the B2B food industry, I bring a wealth of experience in crafting and commercializing cutting-edge food products that resonate with both domestic and global markets. I am passionate about creating integrated solutions and technical support tailored to the needs of FMCG and QSR sectors. Throughout my career, I have consistently demonstrated a flair for transforming concepts into successful product launches, thereby amplifying brand visibility and driving profitability. Driven by a relentless pursuit of excellence, I am committed to pushing boundaries and delivering tangible results that make a meaningful impact.
To support the Middle East & Africa market with innovative bakery and food ingredient solutions, while working closely with customers to drive application excellence and product innovation.
Responsible for leading product development across Dairy, Bakery, Confectionery, and Food Service categories at Döhler. Drive the strategic promotion of flavors, natural colors, inclusions, and preparation systems, while partnering with clients to enable scale-up, optimize formulations, and deliver innovative, market-ready solutions.
Collaborate closely with account managers to ensure that the client's technical requirements are fully addressed, aligning with the division's goals and priorities. Actively participates in launching campaigns and organize training sessions with sales, distributors and clients
In this role, I am responsible for directing the entire food product development cycle, product guidelines, and knowledge transfer for Foodservice on a global basis, covering the APAC, IMEA, LATAM, Europe, and NA areas. Using the knowledge gathered, I help countries develop, scale up, and transfer technology for their Watson Says-branded product line, which includes syrup, brown sauces, fruit blends, and concentrates. In addition, with an emphasis on international food services, I find, initiate, and manage collaborative projects with key vendors, academic institutions, and strategic commercial partners.
With a primary goal of ensuring knowledge transfer for the Global accounts & Branded Beverages categories of food service on a global scale, I streamlined the entire product life cycle, global portfolio, and innovation standards. Delivering cutting-edge worldwide brands (services and solutions), enhancing the utilization of resources and talents, and ensuring business transfer between regions, teams, and departments were all things I did. While working with the global sales team to evaluate the global category report on global product launches, project pipelines, and the development of company objectives, I adhered to the technology and innovation needs of local businesses. I started the worldwide brand's product development and internal launch. The four categories that makeup Watson Says & product portfolio are syrup, sauces, fruit mixes, and concentrates. I developed and came up with innovative concepts for major food service clients, such as alginate spheres, and clean label products.
I simplified the entire product life cycle, including conceptualization, development, sourcing of raw materials, process development, new ingredient/technology, feasibility research, and scale-up trial testing across the Indian market and South African markets. After analyzing consumer insights and enhancing product functionality based on briefs, the end application, and CIU. I developed fruit preparations, fruit fillings, smoothie mixes, and syrups for the bread, dairy, beverage, and ice cream. In response to consumer demand, I created novel concepts such as all-natural, E-number-free, and low-sugar products by experimenting with a range of stabilizers, colors, flavours, and other ingredients. In the yoghurt, ice cream, bread, and beverage industries, I developed an NPD lab, scaled up the recipes with a new aseptic BIB Fruit preparation line, and released a variety of fruit preparations and fruit fillings. In addition to this, I developed Fruit preparations for "whey based drinks" a dairy by-product with a high organic content that would seriously endanger the ecosystem if released into land or water.
In this role, I created the DAVINCI GOURMET Portfolio, which consists of 45 goods for HORECA and QSRs like McDonald's,Burger King, and KFC. Moreover, I oversaw the development of 17 Syrups and Frappuccinos for Starbucks core and LTO menu. In addition to this, I carried out a variety of tasks related to the conception and development of novel items in accordance with the marketing and sales team's insights. Leveraging the skills gained, I handled tests, kept track of product development, and made sure it adhered to financial, nutritional, sensory, and shelf-life standards.