Bareilly, Uttar Pradesh, India
Commercial Photographer and Product Videographer with 7+ years of experience creating visual content for brands across FMCG, hospitality, jewellery, beauty, fashion, and e-commerce. Specialized in commercial photography, product videography, creative direction, and visual storytelling that enhances brand identity and drives digital engagement. Experienced in managing end-to-end production—from concept development and product styling to lighting, cinematography, editing, and post-production. Worked with 15+ brands to deliver photography and video campaigns for websites, social media, advertising, e-commerce, and marketing initiatives. Backed by a Bachelor's degree in Fashion & Lifestyle Accessories Design from NIFT Chennai, I bring a strong understanding of design principles, product presentation, and consumer-focused visual communication.
Directed 50+ product shoot campaigns for Amazon and Instagram, boosting engagement. Produced commercial photography and promotional video content for e‑commerce and social media. Collaborated with marketing teams to align visuals with brand identity.
Founded and scaled a creative media company, acquiring 20+ clients across FMCG and lifestyle sectors. Directed campaigns from concept to post‑production. Managed client relationships, budgets, and cross‑functional collaboration.
Executed high‑quality product photography for e‑commerce and catalogs. Optimized images for Amazon listings and digital marketing campaigns.
As a Business and Design Associate at ELLEMORA a brand of Ailtus Fashion Pvt.Ltd, I Had To Manage A Team Of 5 People Including a Design Intern. My KRA Was: 1. Design and Development of the Complete range of fashion Accessories. 2. Contribution to the Developing Marketing strategies. 3. Managing Photoshoots that Connect with the Brand Story. 4. Helped in developing their Sampling Unit.
Being a Product Developer My Key Responsibilities were to : 1. Understand Clients (European Brands like SANDQVIST, HASSELBLAD, VOLVO, ENTER, BOLINDER, WOOLNUT ) Requirements Of their Design to Develop. 2. Making BOMs ( Bill of Materials ) Of All The Samples Developed In the Sampling Department. 3. Conducting HandOver meetings, Product Design & Development Discission meetings, Etc. 4. Making of Sample Report, Sample Room Planing, Costing Sheet, Sample tracking Report.