Greater Paris Metropolitan Region
I help companies navigate the major shifts reshaping digital commerce: marketplace dynamics, TikTok Shop, creator-led selling, and AI-driven customer journeys. With 25+ years in senior roles – including Global Chief Digital, E-commerce & Media Officer at Yves Rocher – I bring a deep understanding of digital business models and the organizational changes required to make them successful. My work today focuses on three areas: • Field-based research in Southeast Asia, where social commerce is years ahead of Western markets. • Strategic guidance for brands and agencies on market entry, TikTok Shop deployment, and new growth models. • Executive education & speaking to help leadership teams understand what’s next in digital commerce. My value: provide companies with clear, international insight into the future of commerce and support them as they reshape their digital strategy, accelerate on social commerce, or prepare for the next wave of transformation. Open to impactful advisory roles or joining a company looking to modernize its e-commerce approach and build a forward-looking, high-performance model. #socialcommerce #ecommerce #liveshopping #southeastasia #innovation
The Social Bazaar is a boutique advisory and acceleration firm helping brands make e-commerce go social. 🎯 E-commerce expert and social commerce specialist, I support brands and retailers in developing and scaling their digital strategies, with a strong focus on live shopping, influencer commerce, and conversational commerce. 🌍 Based in France, I work across European markets and also help French and European companies explore and expand into Southeast Asia, where I’ve built a trusted network of top-tier social commerce and live shopping experts (Thailand, Malaysia, Singapore, Vietnam, the Philippines). 📈 My approach combines strategic insights, international benchmarks, and hands-on support — from designing the right go-to-market strategy to connecting with the most relevant platforms, studios, and partners in the ecosystem.
Kitchenware- B2C et B2B // distribution : D2C (own web, marketplace & shops Key Responsability : P&L (21M€ TO) & team management (50 people) Definition of the 3-year strategic plan (continuous improvement + strategic projects) Development, launch of the new brand platform Framing of the marketplace strategy and project in collaboration with Mirakl Extension of the offer: +2,000 SKUs, +50 brands, new household appliances category Supply chain: implementation of a responsible “box on demand” packaging solution --> Increase in online turnover and improvement in Gross Margin (+2pts)
B2C cosmetics - web/shops/Direct Mail/social selling - 110 countries - Turnover: €1.4 billion Key responsabilities : Development and implementation of the e-commerce, online media and social media strategies at a global level. Management of a team of 40 experts (media, data, CX, social, projects, content, etc.) Implementation of the e-commerce development plan: --> turnover growth from 75M to 140M€ between 2017 and 2021 Redesign of the digital/e-commerce organization of 22 subsidiaries Professionalization and animation of the Yves Rocher digital community (Digital Days, recruitment support, training, business audit, choice of technological tools, media recommendations, sharing of best practices, etc.) --> Management of 150 people in 30 countries Management of the replatforming project in collaboration with IT Digital team : --> 22 websites migrated to SAP Hybris in 18 months Homogenization of the online customer experience worldwide: --> yvesrocher.xx: voted best e-commerce site in many countries (2019,2020) Framing and implementation of the brand's social media strategy (positioning, content, media investments, branding vs performance mix, monitoring, tools, etc.): --> from 4 to 14M followers on Meta and Youtube --> cosmetic brand among the most sought after and followed online in the world Coordination and improvement of the effectiveness of global strategic partnerships with Meta and Google (budget increase from €11 to €30 million) Launch and management of a CX Lab for digital and omni-channel innovations (payment, delivery, social commerce, immersive in-store and online experiences, new services via chat and voice bots, etc.) --> 21 initiatives launched and co-financed with the markets
Second-hand fashion and luxury items - C2C Marketplace (60 people, €35M GMV) - France / Italy / Germany Key responsability : Implementation of the brand's marketing strategy. Finalization and implementation of the new brand platform Optimization of the acquisition/CRM and social media strategy Activation of brand partnerships (Collaborations with Maison Castelbajac, Happn) Optimization of the organization and closure of the German office
On and offline horse racing and sports betting, online poker I B2C I web + network of 10,000 points of sale Responsibility: Implementation of the acquisition strategy, loyalty, social media, online branding Management of 25 people. Budget 30M€. Key Achievements : - Implementation of the acquisition strategy and channels (SEO, SEA, Affiliation, partnerships with performance...): 180,000 new customers per year and €1.7 billion in stakes (vs. $500 million before opening of the market) and weight of online in turnover: 15% vs 5% - Management and skills development of the digital team (25 people) - Establishment of collaborations with digital partners (media, creation, content, UX social media and technology) - Implementation of the new online customer experience (site and mobile applications) - Activation of performance-based media partnerships with major audience hubs (TF1, MSN, Yahoo, l’Equipe, FB…) - Launch of online and offline activation campaigns for the brand with partners sports (French Football Federation, Paris-Saint-Germain, Le Trot, France Galop, etc.): numerous creative awards received from the profession
Responsibility: Framing the online marketing strategy and the digital organization to be implemented place to face the opening of the online games market to competition in June 2010 Key Achievements : - Definition of the strategy for acquiring and retaining new online players (selection and testing of acquisition channels, construction of the online business growth model, selection and onboarding of media and creative agencies, design of reporting models of activities...) - Definition of the organization and recruitment of 20 digital experts (traffic, monitoring, social media, branding, projects, UX...) - Creation of new betting interfaces (new website and mobile application)