Kelly Tran

Digital Marketing Analytics Manager at UPS

Atlanta Metropolitan Area

About

As a multifaceted professional with strong leadership and people management skills, I excel in organization, data manipulation, and management. My 7 years in marketing span strategy, digital marketing, analytics, and new product launches, which have been pivotal in addressing SMB pain points and positioning UPS as their go-to partner in logistics. With an additional 5 years of operational experience in warehousing, I have successfully increased productivity and reduced waste, optimizing operations for better efficiency. I am a goal-oriented and results-driven individual, advancing through various roles by leveraging my attention to detail and strong interpersonal skills. My expertise spans multiple languages, including English, Cantonese, Mandarin, and Vietnamese. As a Lean Six Sigma Black Belt certified professional, I bring a high level of proficiency in continuous improvement methodologies. Specialties: Data Analytics, Insights Driven, Advanced in Microsoft Office, Intermediate in SQL, Power BI, and Databricks.

Experience

  • UPS (9 yrs 3 mos)
    • Digital Marketing Manager
      Jun 2022 - Present · 4 yrs 2 mos

    • Economics and Market Intelligence Manager
      Oct 2021 - Present · 4 yrs 10 mos

    • International Strategy Marketing Manager
      Mar 2020 - Oct 2021 · 1 yr 8 mos

  • Operations Supervisor at McMaster-Carr
    Jun 2014 - Feb 2017 · 2 yrs 9 mos

    • Managed and developed 16 direct reports (quality control specialists) that are responsible for ensuring correct materials go into inventory and improving customer satisfaction • Designed and implemented a collaborative team structure, including the enactment of daily strategy meetings, which significantly enhanced interdepartmental communication and increased productivity by 12% • Led the collaboration with the tech support team to improve the functionality of the department's inventory check-in procedures by boosting terminal's start up time, creating macros to reduce time spent on common functions on keyboards which resulted in a savings of 100 min per day for the entire department. • Created an interactive reporting dashboard for team members and management to view previous day metrics; tool decreased the time spent on daily reporting by over 50% • Conducted detail analysis to understand employees workflow patterns and made recommendations to improve handle time on product information and quote requests which resulted in a decrease of 18% of the department's overall handle time • Pioneered a new process to detect errors and fraudulent orders in monthly audits, developed a training initiative to educate auditors on the new method, and partnered with marketing dept. to develop a client outreach campaign designed to communicate up-to-date pricing structures, decreasing price match errors by over 15%

  • Manager of Retail Innovation at Burger King Corporation
    Jun 2012 - Feb 2014 · 1 yr 9 mos

    • Assist in launching the first ever QSR food delivery service (bkdelivers.com) generating $10M in incremental sales to date; while adding 13-16% free cash flow to operators • Manage 3rd party vendors and Burger King IT processes involved with improving and troubleshooting BK® Delivers processes; resulting in quick response time to operators while enhancing customer experience • Study the demographics of US and work closely with franchisees to select optimal restaurants, rolling out >100 delivery restaurants across 20 designated market areas • Develop relationships with franchisees and collaborate across internal and external stakeholders to ensure that delivery timelines are met; resulting in seamless launches • Perform KPI analysis; hold and direct meetings with franchisees to discuss action plans for improvements; resulting in a decrease of 50% consumer complaints • Continuously improve the BK Delivers business case by researching and collaborating with 3rd party suppliers reducing fixed costs by ~10% for operators; while reducing the P&L breakeven point https://www.bkdelivers.com/home

  • Investment Accounting Assistant at Cornell University Investment Office
    Jun 2011 - Jun 2012 · 1 yr 1 mo

    • Created Statements of Financial Position, Activities, and Cash Flows for Price Waterhouse Coopers to utilize in preparing the University's final financial statements • Facilitated the conversion of the university legacy financial system to the new open-source Kuali Financial System by mapping old university accounts to the new Kuali account structures • Created a Request for Service Bid for Armor Car service by interviewing all departments on campus to understand pickup requirements. Recommended and implemented pickup schedule that is anticipated to lead to a reduction from $140,000 to $50,000 in service cost • Responsible for Cornell's quarterly investment liquidation report to Moody's and Standard & Poor's • Created narrative details to be used by management in the yearly financial report • With Tompkins Trust Company manager, identify incoming transfer wires to allocate to appropriate accounts

  • Research Assistant at Cornell University CIIFAD
    Sep 2010 - May 2011 · 9 mos

    Conducted research on topics about Micro-Economic Development in Africa, Making Markets Matter in Agribusiness sectors in Emerging markets and prepared presentations on these topics Edit papers, book chapters, and articles on topics including but not limited to Financial Markets, Economic Development in preparation for publication