Krzysztof Błaszczyk

Managing Director Sales CEE / Nordics / EMEA at keeeper GmbH; ex‑Coca Cola; ex-Lorenz Bahlsen / PRINCE2

Warsaw, Mazowieckie, Poland

About

• Responsible for the Business, in 32 countries of CEE, Nordics and EMEA: EBITDA, Revenue, Direct Contribution, P&L, OPEX, AR • Senior Leader with Strategic and Operational Management in Food and non-Food Businesses, different Channels, different Countries, with experience also in e-com • Strong and successful track in Planning, Manage and Control achieving Targets, Change management, Strategy Development and execution • Fully accountable for Regional (16 Countries) Business Planning, Forecasting, P&L, OPEX, Accounts Receivables • Value Based Management, Revenue Growth Management, Change Management approach • 11 years of experience in extreme FMCG: Coca Cola HBC, on various positions • 4 years in a very orderly business. Lorenz Bahlsen Snacks - nevertheless, I have made a number of changes there, which have led to rapid results in the Net Sales Revenue and Direct Profit Contribution, based on Cost Savings • 6 years of effective management with 8 different Categories, including B2B and Private Label • Experience with Private Label: Aryzta - the entire Revenues was Private Label, in Keter we produce Private Label for Tesco CEE, Auchan, Adeo - Leroy Merlin, King Fisher – Castorama • Fully accountable for entire Volume, Gross Profit, DME spent, OPEX and EBITDA • Take care of individual development of direct reports by permanent “On the Route” coaching and feedback

Experience

  • Managing Director Sales Board Member at keeeper sp. z o.o.
    Sep 2023 - Present · 2 yrs 10 mos

  • Regional Sales Director CE Europe at Keter
    Jul 2019 - Oct 2023 · 4 yrs 4 mos

  • Sales Director / Procuration holder at Aryzta Polska
    Dec 2017 - Jun 2019 · 1 yr 7 mos

  • Modern Trade Sales Director at The Lorenz Bahlsen Snack-World
    May 2013 - May 2017 · 4 yrs 1 mo

  • Commercial Director at Keter / Curver Poland and Baltics / European Plastic Group
    May 2011 - May 2013 · 2 yrs 1 mo