Amsterdam, North Holland, Netherlands
As a co-founder of DRIVERSE and a senior global content manager at adidas, I combine my passion for cars and sneakers with my expertise in digital marketing and web3 technology. I have over 10 years of experience in creating engaging and impactful stories for various audiences and platforms, as well as leading diverse and cross-functional teams. At adidas, I shape the sneakerhead market with the Confirmed app, a billion dollar shop that offers the freshest and most exclusive products and experiences. I worked with partners such as Gucci, Yeezy, and Pharrell Williams, and collaborate with tech and design teams to evolve the game with new storytelling functions, web3 integration, and hyperlocal events. At DRIVERSE, I co-founded a global community of like-minded car enthusiasts to democratise the fastest luxury market.
DRIVERSE is a global community of like-minded car enthusiasts. Every token holder is a member of the exclusive DRIVERSE club which provides access to multiple benefits such as virtual participation of classic cars restorations with behind-the-scenes, IRL events including track days, sleek merch and so on. The fractional ownership is also on the radar for the future!
Shaping the sneakerhead market with adidas Confirmed app /// – part of the team since the program restarted in 2020, first as an external consultant to a full integral role – team lead for a diverse team of 4 across multiple locations – day-to-day: running the billion dollar sneakerhead shop across all global regions while serving the freshest and most engaging content – experience with working partners such as Gucci, Yeezy or Pharrell Williams – future-proofing: working with various tech & design teams to evolve the game (new storytelling functions, web 3.0 integration, supporting hyperlocal events...)
Orchestrating engaging experiences for adidas consumers globally across various digital platforms. Also, managing team of external and internal resources.
Joined Brand Publishing Team for the mission to design and build digital platforms and mobile services that give adidas consumers the best possible experience online.
A consultancy work for a small campsite in Småland, Sweden. Having finished the paperwork, the scale of my duties was extended by the actual execution of marketing campaigns and web redesign.
Helping the biggest CEE taxi application to grow. With a small marketing team of three people we have achieved more than 300k installations and reached over 100% annual growth. Duties: • in charge of CRM (activation, reactivation, retention & customer journey) • delivering e-mail marketing and in-app activation through automation • driving customer engagement online and offline (stunt marketing, B2B partnerships with BMW, Red Bull etc.) • creating content for social media and other channels • rebranding the startup in the field with a "bad taxi" reputation
Shooting and editing video & audio podcast about new technologies and Apple in premium quality and striving to achieve as many subscribers as possible. DIGIT ranked in Top10 most listened podcast in the Czech Republic.