Taipei–Keelung Metropolitan area
• Plan and execute paid media campaigns supporting global product launches and brand marketing initiatives. • Partner with brand marketing, product marketing, and regional teams to translate campaign objectives into effective digital media strategies. • Manage media planning, campaign setup, budget pacing, and performance optimization across global markets. • Monitor campaign performance and provide actionable recommendations based on audience, creative, and channel insights. • Collaborate with agency partners to execute integrated campaigns across Paid Media, SEO, Social, Email, and Content Marketing channels. • Develop performance reports and campaign analyses to support future planning and decision-making.
• Managed X Ads campaign strategy and execution across Taiwan, North America, Japan, and Southeast Asia. • Designed audience segmentation and campaign structures tailored to different regional markets and business objectives. • Achieved CPI performance within the top 20% benchmark in Taiwan through structured testing and campaign optimization. • Supported business development by creating industry-specific advertising strategies for technology and financial services clients. • Established SOPs, reporting frameworks, and operational processes for a newly formed team, improving scalability and onboarding efficiency. • Delivered internal training and knowledge-sharing sessions to strengthen advertising expertise across sales and account teams.
• In charge of NB ODM Sales. Help client evaluate the cost on product design change. • Negotiate with client for controlling margin. • Customer relationship maintenance and help them to solve various emergency issue.
CSR management • Issue 4 Corporate CSR report as corporate marketing. • Collect and analyze domestic and global CSR regulatory and trend. And work with all departments in our company to set and action company's social responsibility strategies. • Maintain and edit CSR section on company’s website. CTR 10 per day. Product development and management • Understand client’s need and work with internal team to satisfy client. Revenue increase 27% from 2019 to 2020. • Work with client to develop new product for our client. • Join trade show to promote client’s product and collect participants’ opinions. Then sort data for product improvement. We are the top 25% exhibitors for participant’s satisfaction. • Work with marketing, sales and RD to develop the category our company haven’t launched before.