Krystal Scott

Marketing & Media Consultant | Helping Businesses Connect with Their Communities | Media Account Consultant at Yellow Pages | Founder of Calgary Outdoor Yoga

Calgary, Alberta, Canada

About

With over 22 years of marketing and media experience, I’m passionate about helping Canadian business owners grow through strategic, results-driven advertising. As a Media Account Consultant at Yellow Pages, I partner with business owners across Canada to understand their goals and connect them with the right marketing mix — including Website Creation & Optimization, Google and Search Engine Visibility, YellowPages.ca content strategy, Social Media Marketing (Facebook & Instagram), Retargeting, Mobile, and Print. My focus is on building genuine relationships and delivering measurable growth through trusted marketing partnerships. In addition to my corporate career, I’m the Founder & Owner of Calgary Outdoor Yoga, Calgary’s longest-running outdoor yoga community. Since 2010, I’ve built a brand rooted in connection, inclusivity, and wellness — creating space for people to move, breathe, and build community in nature. At the heart of everything I do — in business and in life — is a commitment to helping people and communities connect, grow, and thrive.

Experience

  • Media Account Consultant - Premise at Yellow Pages / Pages Jaunes – Canada
    Jan 2010 - Present · 16 yrs 6 mos

    Help business owners across Canada achieve meaningful growth through strategic, results-driven advertising solutions. Focused on understanding each client’s unique goals and connecting them with the right mix of digital and traditional marketing — including Website Creation & Optimization, Google and Search Engine Visibility, YellowPages.ca Placement and Content Strategy, Social Media Marketing (Facebook & Instagram), Retargeting, Mobile Advertising, and Print. Passionate about building strong relationships and helping local businesses thrive by turning visibility into real connections and measurable results.

  • Founder & Owner | Calgary Outdoor Yoga at Calgary Outdoor Yoga
    Dec 2009 - Present · 16 yrs 7 mos

    Founder and leader of Calgary Outdoor Yoga — a community-focused initiative offering inclusive, nature-based yoga classes across Calgary. Since 2010, I’ve built and grown the brand into Calgary’s longest-running outdoor yoga program, uniting hundreds of yogis every season. Responsibilities include brand development, marketing, partnerships, instructor management, and event coordination across multiple city parks and venues. Focused on creating authentic connection, wellness, and community through accessible outdoor yoga experiences.

  • Yoga Instructor (Hot Yoga) at Calgary Hot Yoga
    Jul 2010 - Jul 2016 · 6 yrs 1 mo

    Taught Vinyasa Flow and Hot Core yoga classes at Calgary’s first hot yoga studio, known for introducing heated yoga to the city. Focused on guiding students through mindful movement, strength, and breathwork while fostering a supportive, community-centered environment. Contributed to the studio’s growth and reputation as one of Calgary’s pioneering wellness spaces.

  • Account Executive at autoTRADER.ca
    May 2004 - Dec 2009 · 5 yrs 8 mos

    Consulted with business owners in Western Canada on their advertising for Auto Trader & Bargain Finder's weekly print publications and online presense on AutoTrader.ca and BuySell.com