Mumbai, Maharashtra, India
I am a strategic Marketing and Corporate Communications leader with over 20 years of experience building powerful brands, shaping corporate narratives, and protecting organizational reputation in complex and dynamic business environments. Over the course of my career, I have led integrated marketing, corporate communications, PR, digital strategy, and stakeholder engagement across leading organizations in the banking, financial services, and pharmaceutical sectors. My work focuses on aligning brand strategy with business growth, strengthening stakeholder trust, and delivering measurable impact through integrated communication and marketing programs. Currently, I serve as Head – Corporate Communications at IDFC FIRST Bank, where I lead the Bank’s corporate communications, PR, media relations, employer branding, CSR communications, and digital reputation initiatives across the organization. In this role, I work closely with the CEO, Board of Directors, and senior leadership teams to drive strategic communications and enhance brand visibility and trust across stakeholders. Previously, as President & Head – Marketing & Communications at YES Bank, I led one of the most complex communication transformations in the Indian banking sector. I successfully managed communications during the Bank’s leadership transition, the RBI moratorium, the COVID-19 pandemic, and the ₹15,000 crore follow-on public offering, ensuring stakeholder confidence during a critical period. Earlier in my career, I held leadership roles across organizations including Cadila Pharma, Angel Broking, India Infoline, and TotalFinaElf India, building and transforming marketing and communications functions across diverse industries. I am particularly passionate about corporate reputation management, crisis communications, integrated marketing strategy, digital transformation, and thought leadership positioning. I believe that powerful storytelling, combined with data-driven insights and strong stakeholder engagement, is essential to building trusted brands and sustainable businesses. My work has been recognized with several national and international honors including the Business World Excel Awards 2026, Indian Achievers Award, Global Excellence & Leadership Award in Communications and Crisis Management, and Great Indian Corporate Communication Leader Award. Grand Jury at the Economic Times Brand Equity Kaleido Awards 2026 I remain deeply committed to building organizations where brand, reputation, and strategic communications drive long-term business value and stakeholder trust.
• Member of the Bank’s strategic leadership team leading Corporate Communications, PR, Employer Branding, CSR Communications, Media Relations, Digital Communications and ORM • Drive integrated marketing and communications strategy, aligning creativity, data insights and business priorities to strengthen brand positioning and deliver measurable business impact. • Lead strategic brand reputation and image positioning among key stakeholders including media, investors, regulators, employees and customers, strengthening confidence in the Bank, the MD & CEO and the Board. • Spearhead initiatives to position the Bank as a “Brand of Choice” and future-ready Digital Bank • Significantly increased Share of Voice (SOV) and media visibility for the Bank and leadership team • Serve as official spokesperson for the Bank, providing strategic counsel to senior leadership and managing corporate reputation, media engagement. • Conceptualize and execute multi-platform communications campaigns, covering brand strategy, positioning, thought leadership and crisis management. • Defined the strategic vision for media, social media and communications ecosystem, strengthening relationships with key industry influencers and quadrupling the Bank’s earned media share of voice and engagement. • Strengthened governance frameworks, policies and escalation protocols for crisis and reputation risk management, establishing structured processes for crisis anticipation, evaluation and response. • Led high-impact earned media outcomes across print, digital, television and industry platforms, managing media strategy, CEO/Board interviews, and national and international awards positioning. • Enhanced internal communications, CSR storytelling and employee engagement initiatives, strengthening the Bank’s responsible banking narrative and organizational culture. • Established communications analytics and measurement frameworks to evaluate brand reputation, earned media impact and campaign performance.
• Member of the strategic leadership team for a leading global pharmaceutical group, spearheading Digital Marketing, Branding, Corporate Communications, PR, CSR and Media strategy across multiple businesses and geographies. • Led the global marketing and communications function, driving brand positioning, messaging, PR, analyst relations, CSR communications and integrated marketing initiatives. • Strengthened the organization’s digital infrastructure and marketing capabilities, building scalable digital platforms and data-driven marketing strategies across product portfolios and markets. • Directed integrated go-to-market strategies across B2C, B2B and enterprise segments, aligning marketing, communications and sales teams to accelerate demand generation and lead pipeline. • Built a unified brand narrative and storytelling framework, leveraging digital, media and thought leadership platforms to enhance reputation and stakeholder engagement. • Led proactive earned media strategy across print, digital, broadcast and industry platforms, strengthening brand visibility and leadership positioning. • Partnered closely with Executive Committee, Board and CEO, providing strategic counsel on communications, reputation management and governance protocols.
• Served as an independent consultant specializing in integrated marketing, corporate communications, branding, CSR strategy, and digital transformation, helping organizations align traditional and digital platforms to drive business growth. • Advised small and mid-sized enterprises, startups, private businesses, and creative/media agencies on building and strengthening their marketing, digital, branding, and communications capabilities to unlock new growth opportunities. • Supported organizations in establishing corporate communications frameworks, PR strategies, digital infrastructure, and platform ecosystems while delivering market insights, industry intelligence, and innovative marketing approaches. • Enabled businesses to leverage digital transformation and strategic communication to achieve measurable outcomes including lead generation, brand visibility, stakeholder alignment, influencer engagement, PR impact, and sales enablement.
• Member of the Bank’s core strategic leadership team, responsible for driving global and domestic Marketing, Branding, Corporate Communications, Investor Relations, Digital Strategy, Advertising, PR and Media Visibility across the Bank and its subsidiaries. • Led and successfully managed one of the most complex crisis communication phases in the banking sector, including the CEO succession transition, Reserve Bank of India moratorium communications, the COVID 19 pandemic, and communication around the ₹15,000 Cr FPO, ensuring stakeholder confidence and brand continuity. • Acted as the Brand & Communications Custodian, delivering integrated 360° marketing and communication strategies to position the Bank as a customer-centric, trusted financial brand. • Strengthened the Bank’s impact across five key dimensions – Business, Brand, Experience, Activation and Enablement, aligning brand strategy closely with business growth and customer engagement. • Led reputation management, crisis preparedness and strategic communication planning in collaboration with cross-functional leadership teams across the Bank and subsidiaries. • Established robust crisis governance frameworks, including a 3-step crisis management model (Anticipation, Identification and Evaluation) with escalation protocols, real-time monitoring and reporting mechanisms. • Served as the official Company Spokesperson, providing strategic counsel to the Board of Directors, MD & CEO, and Executive Committee, while representing the Bank across media and stakeholder engagements. • Built strong media and influencer ecosystems, driving advocacy and restoring trust through credible third-party voices and thought leadership platforms. • Designed and executed integrated marketing and communication programs based on deep customer insights • Developed digital-first marketing and content strategies, • Led brand and communication analytics, measuring ROI and auditing campaign performance
• Served as the Brand and Communications Custodian for all businesses under the Angel Group in the financial services sector, while also leading branding and communication for the group’s diversified fitness & wellness venture – 48 Fitness, a premium gymnasium offering holistic fitness solutions. • Led the development and execution of integrated brand architecture, brand positioning and communication strategy, strengthening the group’s brand identity and market presence across businesses. • Directed 360° marketing and communication initiatives, covering advertising, digital, PR, media engagement, CSR, and customer experience touchpoints • Conceptualized and executed high-impact brand campaigns driven by customer insights, market intelligence and brand metrics • Managed multi-channel brand activation and operational marketing functions, including: • Advertising & branding strategy • Digital marketing and social media • Public relations & media engagement • Events, exhibitions and brand activations • ATL & BTL campaigns • Internal communications and employee engagement initiatives • Led collaboration with leading advertising, PR, digital and media agencies, ensuring seamless execution of integrated campaigns • Conducted regular market research and brand perception studies through research agencies, business schools and internal insights • Oversaw customer touchpoint management Corporate Communication & Reputation Management: • Positioned the organization as a thought leader in financial services, securing strong earned media visibility across print, electronic and industry platforms. • Developed strategic media relations programs, managing press coverage, industry conferences, leadership visibility and analyst engagement. • Acted as a strategic advisor to senior leadership, supporting media interactions, CEO interviews and corporate messaging. • Managed corporate reputation and crisis communication initiatives, ensuring proactive response and stakeholder confidence.