Kenosha, Wisconsin, United States
- Develop and execute impactful global brand and digital marketing strategies to enhance brand awareness and engagement. - Manage relationships with drivers, teams, and sponsors for partnership opportunities. - Coordinate promotional events and appearances to engage fans and promote the brand. - Create content for social media and other channels to attract audience interest. - Analyze market trends to tailor marketing efforts effectively. - Collaborate with business units to create sponsorship packages with assets that suit their needs. - Manage marketing budgets.. - Monitor competitor activities to identify growth opportunities. - Organize fan engagement activities, such as meet-and-greets and other activation opportunities. - Optimize corporate digital advertising campaigns across social media, search engines, and display networks. - Work with market research teams to identify trends and opportunities in diverse regions. - Lead content marketing initiatives tailored for various cultural contexts. - Analyze metrics and performance data to evaluate and adjust campaign effectiveness. - Collaborate with business units and portfolio of brands for unified marketing efforts. - Build strong relationships with stakeholders and influencers to enhance brand presence. - Stay updated on global digital marketing trends to drive innovation.
• Plan and manage internal marketing communications with corporate in support of continuous improvement projects, including developing a large array of graphics and coordinating recording stages for a global company wide digital award show. • Developed and executed the marketing, communication, and design of visual aids for an executive corporate workshop, including preparation and presentation of manufacturing data using lean data management systems and tools. • Develop Key Performance Indicators for various departments, as well as a formal management system to organize and display department and overall business performance to the organization. • Work closely with a team of Outside Sales Managers and key accounts to ensure customer satisfaction • Led a diverse team to aid with employee retention, including identifying key issues, developing a plan to remedy retention, and redesigning the onboarding process.
• Manage a staff of Sales Coordinators to ensure uncompromising customer care, including ensuring high customer retention during unprecedented difficulty with supply chain due to COVID-19. • Work closely with a team of Outside Sales Managers and key accounts to ensure customer satisfaction
• Design major brochures, flyers, catalogs, and other printed items • Design digital advertisements, social media ads, and web pages • Develop branding standards and implement strategy for consistency • Network with vendors for printed materials, signage, etc. • Manage web press print jobs
• Designed promotional materials for a large church, radio and television stations • Managed printing facilities including one and two color presses and digital equipment • Developed an intern program for students