Prague, Czechia
I am a communications and brand specialist with expertise in internal communications, brand marketing and change management. Over the years, I have gained extensive experience in brand management, event organization and journalistic writing, working across both corporate and entrepreneurial environments. Throughout my career, I have contributed to the development and implementation of marketing and communication strategies for both B2B and B2C, managed ATL campaigns, and overseen corporate communications at national and international levels. I have organized internal and external events—including training sessions, workshops and conferences—and created a wide range of internal communication materials. Alongside my corporate experience, I am also the Founder and CEO of MamiGYM HUB, a wellbeing and movement platform supporting women—especially mothers—in building physical and emotional resilience. Through this work, I have expanded my expertise into wellbeing strategy, community leadership, brand building, social media communication, team management and mind–body education. This perspective enriches my professional approach and strengthens my ability to support people and organizations in building healthy, aligned and sustainable cultures. I am positive, fast-learning and highly adaptable to new challenges. I thrive in cross-cultural environments and enjoy collaborating with individuals from diverse backgrounds and perspectives. I am open to new opportunities where I can contribute my experience in communication, brand, wellbeing and culture to create meaningful, human-centered impact.
Founder of MamiGYM HUB – a wellbeing and community hub connecting movement, mental health, and human-centered leadership for families and companies. I combine brand strategy, communication, and community building with a strong focus on corporate wellbeing and employee health. My role & experience includes: - Strategic development and leadership of the MamiGYM HUB brand - Leading a multidisciplinary team of 10 professionals (physiotherapists, instructors, external partners) - Building and managing a community of 2,000+ women and strengthening long-term loyalty - Designing and delivering educational programs focused on postnatal health, wellbeing, and women’s empowerment - Development of online courses for pregnant women and new mothers - PR & communication strategy: media relations, expert articles, campaigns, and storytelling - Collaboration with Prague 13, public institutions, NGOs, and international partners - Management of Erasmus+ Sport projects and grant-funded initiatives - Expanding services through collaboration with experts in mental health, personal development, and nutrition - Creating father-focused programs supporting active fatherhood and shared parental leave - Supporting integration of non-Czech-speaking families into Czech society through sport and community activities MamiGYM HUB is where movement meets communication, wellbeing, and community impact – designed for modern families who want more than just exercise.
Responsible for brand strategy, communication, and campaign management across B2B and B2C channels, with a strong focus on brand consistency, visibility, and growth. Key responsibilities: - Developing and managing overall brand communication strategy (B2B & B2C) - Increasing brand awareness and brand value across distribution channels - Managing partnership communication and direct customer (B2C) communication - Planning and executing ATL campaigns in cooperation with media and creative agencies - Preparation and implementation of print, TV, SMS, and broadcast campaigns - Creating communication for clients, journalists, and the wider public (PR support) - Managing product documentation and contracts - Graphic coordination and print production of leaflets, forms, and contractual materials
Responsible for internal communication and change management across Corporate Shared Services (CSS) Europe, supporting multiple countries and stakeholders. Key responsibilities: - Leading the design of graphical and promotional materials in line with corporate brand guidelines - Creating and editing content for CSS Europe newsletters (Czech Republic and supported regions) - Managing, maintaining, and developing intranet content for multiple European countries - Designing and implementing internal communication and change management strategies - Supporting adoption of organizational changes and strengthening employee engagement - Collaborating with HR managers and CSS leadership to improve communication effectiveness - Developing measurable internal communication strategies - Proposing creative concepts for intranet platforms, projects, and internal campaigns