Denver, Colorado, United States
Results-driven Marketing Leader with proven success driving revenue opportunities through digital, content, and social media campaigns; engagement programs; and lead generation strategies. Seasoned experience directing marketing initiatives in high-tech start-up and Fortune 500 organizations, managing internal and external communications, complex projects, and marketing budgets. Detail-oriented in planning and executing all facets of events and tradeshows, enhancing value propositions, tackling challenges, and propelling sales growth. Areas of Expertise: Marketing Campaign Strategy & Solutions | B2B & Partner Marketing | Engagement Programs | Project Management | Event Management | Global Trade Shows & Kickoffs | Lead & Demand Generation | Marketing Collateral | Strategic Planning & Execution | Vendor Management | Public Relations & Marketing Communications Highlights of Results: - More than 10 years of success working remotely to deliver 500+ events, generating 30,000+ leads. - Headed all aspects of 30 corporate events in the U.S., Europe, and Dubai, generating 11,000+ leads. - Spearheaded the most successful event in SPI's history with an ROI of over 900%. - Public Relations leadership, writing 40+ press releases with a 150% increase in media coverage. - Designed annual user conference strategy and led a committee of 25 for a $1.2 million-dollar event with 1000 attendees. - Guided a team of 4 in strengthening partner and sponsor participation, reducing user conference costs by $600,000. Technical Tools: Microsoft Teams, Monday.com, Salesforce, Slack, Cisco WebEx, Jabber, WebEx Teams, GoToMeetings, Zoom, Jive and Microsoft SharePoint Intranet sites, Box, SmartSheets, and Eloqua Engage
• Support the Southeast and TOLA regions - managing events led by Infoblox, channel partners and third-party vendors. • Provide event planning and execution support for the East Region; Collaborate with Creative and Marketing Operations to create event emails and registration pages and jointly manage the execution schedule to ensure quality campaigns are deployed as planned in Monday.com; Clean and upload lead lists from events; Create campaign requests; Track marketing budgets - including creation of Purchase Orders and ensuring vendors submit invoices on time; and provide backend support on national events and activities. • Supported the Great Lakes and Great Plains regions - planned and executed 34 marketing events in a 9-month period with a $150,000 budget and generated 2,000 leads. Programs included in-person and virtual events – led by Infoblox, channel partners and third-party vendors. • Planned and managed end-to-end program logistics cross-functionally with Marketing, Sales, Channels and Business Development, and kept all informed of upcoming programs. • Tracked and managed program budgets, reported results and analytics.
• Simplified event management for Lancope's 3-day Annual Global Sales Kick-Off and raised excitement regarding the acquisition by Cisco. Collaborated across the organization to manage 200+ attendees from around the world. • Generated 8,800+ leads through planning and execution across 13 trade shows, 6 user group meetings, 2 executive round tables, and 7 receptions. • Exceeded attendance goals for Cisco Live 2017 and 2019 as well as 3 Regional User Group meetings and 2 Cisco Stealthwatch customer and partner appreciation receptions by up to 90%. • Pioneered the Cyber Threat Response Clinics, compiling all North and South American products into 1 event, led by Cisco Systems Engineers. Executed 150+ clinics with attendance increasing by up to 20% each year. • Drove improvements across future clinics and attendee experiences by gathering information through 90% survey completion and generated over 4,600 leads. • Cultivated clinic engagement through creating comic books, awarding prizes, and introducing a "hacker challenge" to showcase 7 products in a real-time environment. Received Excellent/Very Good ratings in all categories.
• Increased interest in Lancope products after spearheading the company's first user conference, leading a core team of representatives from each department. • Successfully executed the conference in 4 months, receiving the "Employee of the Year" Award for Excellence in Leadership and doubling attendance in following years. • Steered all aspects of 2 subsequent user conferences, planning an effective marketing campaign and engagement program and incorporating creative offers and contests. • Garnered a reputation for captivating, world-class events through securing unique venues and promoting exclusive offers while introducing contests and practices that boosted sign-ups for current and future events. • Designed and executed the company's marketing events strategy, including plans to drive attendance, incorporate social media and email marketing, training staff, and tracking leads and ROI. • Managed all aspects of 30 corporate events in the U.S., Europe, and Dubai and 35 "University of Netflow" workshops and seminars, generating 11,800+ leads.
• Created HP Software's trade show strategy, managing events from end-to-end, ensuring equal budget allocations across the software portfolios, and incorporating promotions to increase booth traffic for HP and its partners. • Leveraged social media, email blasts, signage, and post-show evaluations to execute 10 executive events and 48 trade shows, totaling more than 7,300 leads, 3.8/4 customer satisfaction, and a 90% opt-in email rate. • Teamed up with Operations Management to support 8 internal HP events: 4 Sales Kick Offs, Outcomes Executive Forum, and 3 HP user conferences.
• Owned the marketing events strategy, planning and executing 240 events within an $800,000 annual budget. Secured 10,000 leads. • Spearheaded SPI's first annual user conference and the most successful event in SPI's history, including website content, direct mail campaigns, sponsorship, and all aspects of the $150,000 event—100 attendees and 900%+ ROI. • Capitalized on lead generation opportunities through 141 tradeshows, 66 workshops, and 33 executive dinners, totaling 10,700+ leads.