Antwerp Metropolitan Area
-Experienced leader in strategy, marketing, building brands, communication, market analysis & consumer insights. -Strong in the process of analyzing, concluding sharply, identifying the essence of the problem and coming up with solutions. Accordingly, develop the roadmap and build the team, in order to realize the strategy, a marketing plan or a new brand positioning. Has developed strategy's for brands as VTM, Qmusic, VTM Nieuws, Mobile Vikings, Het Laatste Nieuws, De Morgen, Humo, Goed Gevoel, etc. - Loves fast, challenging and complex environments to work in. - Loves change and new challenges, e.g. has built the Big Data Center at Medialaan, e.g. crisis management at Wk and crisis communications at Belfius. - As a Leader and people Manager Kristin loves to build a team, to spot talent, to coach and inspire people, to stimulate and challenge people, to motivate them and help them grow and excell. But also make them belong to a team, encourage the team spirit. Kristin loves to work with a team of positive, passionate, inspiring and authentic people, in order to build brands, businesses or organizations that strive for a better world. Where trust and real respect for people is highly valued. - Obsessed by consumer behavior and customer experience. Strong believer in consumer centricity. Convinced of the importance of true knowledge of consumers, their motivations and needs. Development of a true relationship with consumers and creating the perfect customer experience, digitally and in the real world. Expert in creating consumer insights and developing customer intelligence. - Experienced and skilled in marketing communications, advertising, estimating brand potential, creating a new brand identity, brand architecture, communication plans, managing the brand portfolio, investing, acquisition policy. - Proud to be a member of the business club for ladies "The Media Madammen" -Contact: +32(0)477390507 or [email protected]
Executive Education Program
-Reporting to CCO - Focus on Employer Branding, Crisis Communications, Reputation management, -Internal communications to 10.000 colleagues. -Leading and inspiring a team of 40 communication professionals -Developing a vision, plan and implementation of plan
-Reporting to CEO - Member of the Executive Committee -Developing and implementing the 2023-2025 Vision and Strategy plan. -Leading a Benelux team of 65 marketing professionals -Data Management, Digital Marketing, Marketing Communications, Performance marketing, Customer Intelligence, Go To Market, Pricing, Customer Experience and Customer Engagement. -Coaching our team through organizational change and further development in digital transformation.
-Reporting to CEO - Chairman of the monthly Consumer Intelligence C-level meeting -Leading a team of 26 people -Developing positioning and brand strategy for 33 brands within DPG Media -Strategic Advice for C-level, Long term strategy and planning and follow-up of implementation. In domains of Content, Marketing, News, and Brands, providing also Consumer Insights, as input for the departments of Marketing and Sales, Content Departments of Tv, Radio, Mobile, Publishing, Digital and News Departments of DPG Media. -Set-up and development of the Big Data Center, including the set-up of the data-architecture, data-strategy, data-definitions, data-analytics, data-insights. Finding talent, building, coaching the team. -Analysis for M&A and input for business plans
Leading the team of Marketing & Research, in order to consult and service all departments of Medialaan, BtB and BtC. BtB Marketing: Communication strategy and plan (social media, advertising campaigns, events, press, PR, newsletters) Pricing (strategy on a yearly basis, adapt/implement monthly and daily) Advertising research, sales support through relevant and objective advertising research and media analysis. BtC: Through newly set-up research and analysis of existing data on behavior of consumers, generate insights and advice, consulting the stakeholders within Medialaan as well for all the tv-brands, as for the Program & content department, the News, Sales and Marketing department