Washington DC-Baltimore Area
Results-driven senior marketing executive with comprehensive background in lead generation, strategic planning, digital and social marketing, trade show and event planning, and brand building for IT/Software companies. Successfully drives growth through innovative and cutting-edge marketing campaigns that support sales initiatives and deliver measurable results. Accomplished in improving performance, prospecting, and cultivating high-performance teams.
Gigamon is the first company to deliver unified network visibility and analytics on all information-in-motion, from raw packets to apps, across physical, virtual and cloud infrastructure. We aggregate, transform and analyze network traffic to solve for critical performance and security needs, including rapid threat detection and response, freeing your organization to drive digital innovation. Gigamon has been awarded over 75 technology patents and enjoys industry-leading customer satisfaction with more than 3,000 organizations, including 10 of the top 10 government agencies and over 80 percent of the Fortune 100. Headquartered in Silicon Valley, Gigamon operates globally. For the full story on how Gigamon can help you to run fast, stay secure and innovate, visit www.gigamon.com
SiteHawk is a leading innovator in chemical data management and compliance solutions offering a complete approach to SDS management, chemical inventory tracking, and product sustainability initiatives. As Senior Director of Marketing, I led a team of Product Marketing, Marketing, Graphics, and Inside Sales/Business Development Representatives. I was responsible for all facets of SiteHawk marketing including: demand generation, advertising, digital and social, tradeshows and events, PR and communications, lead nurturing and scoring, sales enablement, content development, marketing automation, and reporting and analytics.
Provided marketing consulting, integrated marketing strategy and programs, effective media and analyst relations, creative event planning and innovative promotional and lead generation strategies to IT/software and services companies. Client Engagements: - Neustar, Inc., a real-time provider of cloud-based information services and data analytics - Northgate Information Solutions (Northgate Public Services Division) Global IT solutions and services for public services, headquartered in the United Kingdom. - Informatica Corporation, world’s number one independent provider of data integration software. - Enterprise Hive, a leading social software solution provider for businesses and institutions of higher education.
Provided strategy and execution of North America marketing demand programs, campaigns, and communications activities to generate revenue and support business objectives for IBM Cúram solutions and services.
(Cúram Software was acquired by IBM December 2011) Managed and executed corporate global marketing strategies, branding, marketing programs and communication activities for Cúram Software’s solutions.