Wilmington, Delaware, United States
I'm a strategic digital marketer who’s passionate about mission-driven work and thoughtful communication. In my role as a senior associate - email, marketing, and communications at EAB, I focus on partner engagement, campaign strategy, and cross-functional collaboration, making sure our partners clearly understand and maximize the value of EAB’s products, services, and insights. I’m known for being calm under pressure, conscientious in my work, and highly dependable. I have a strong reputation for delivering high-quality work quickly—often ahead of schedule—without sacrificing attention to detail or strategic alignment. I bring a mix of creativity and analytical thinking to every project, and I care just as much about how we work together as what we produce. Whether I’m leading a complex initiative or refining the details of a communications plan, I strive to make our messages clear, purposeful, and grounded in trust. Thank you for viewing my LinkedIn profile. I look forward to connecting with you!
Develop, schedule, and manage email marketing campaigns that support partner engagement, adoption, and satisfaction across all EAB technology platforms Use Acquia to plan, execute, and analyze partner-facing student communications; serve as the operational lead for this work Write compelling, brand-aligned copy that educates, informs, and engages a wide range of partner audiences Regularly implement A/B tests, evaluate email performance metrics, and refine communications based on data insights Collaborate across teams to ensure coordinated communications strategies Configure and execute staff email campaigns and new user onboarding flows within the Gainsight platform
Led adoption and education around the new webpage build process in WordPress ACF editing blocks while continuing to migrate high volumes of content from Beaver Builder and Gutenberg blocks into the new format in a timely manner Project-managed the development and rollout of new Marketo HTML email templates for partner emails, testing and identifying development bugs, providing user experience feedback, and requesting module enhancements across a 1+ year timespan Innovated partner recruitment strategy for EAB’s annual student success conference through personalization and segmentation, streamlined communication preferences, and increased data visibility, allowing the team to be more agile Collaborated across teams to build, edit, deploy, and analyze hundreds of Marketo emails annually that communicate partnership offerings and value through newsletters, webinar recruitment, resource promotion, and more Developed content plan, scripting, and collateral for new customer satisfaction initiative on LinkedIn, collaborating across departments to spotlight partner success stories
Regularly monitored, analyzed, and shared key findings from website and email performance data with stakeholders across teams Converted and optimized website content during a company-wide site rebrand Used analytics to identify opportunities for innovation in our partner engagement marketing strategy Collaborated across teams to draw new connections between partner event attendance and digital behavior and measure the effectiveness of our engagement strategies Tested and implemented new ways to enhance our service experience to partners online Built, deployed, and analyzed hundreds of partner marketing emails annually, while continually adapting and optimizing our email strategy to improve open rates, click rates, and partner engagement across six technology products Created engaging web content highlighting the latest EAB research and services in a way that prioritizes and improves user experience on the site Collaborated across teams to develop, send, and analyze emails for EAB’s annual CONNECTED student success conference
Oversaw, updated and maintained the website for the Office of Undergraduate Admissions with up-to-date information about the application process, recruitment events such as open house and weekly visits, and more. Engaged in SEO best practices to continuously optimize our website to rank highly in organic search Regularly created and scheduled content to post on the Admissions social media channels, and engaged with our social media audience. Advised students and families regarding educational options, admission and other requirements, policies and procedures, transfer of credit, and financial assistance, as appropriate. Developed and delivered on-campus information sessions. Conducted admissions recruitment travel through college nights/fairs and area receptions.
Read applications and recruit students in a designated territory Managed social media and website presence to communicate admissions messaging throughout the cycle Provided support with event planning and execution Engaged with daily visits through presentations and provided customer service to visitors
Specialize in graduation portraits, engagement photos, group photoshoots Primarily work in the northern Delaware area as well as Rockland County, New York
Provided account support across multiple accounts, working in teams of up to five people per account Managed social media strategy, content creation, scheduling, community management and engagement for four accounts Facilitated brand ambassador program for client utilizing Instagram and Instagram stories, generate themes for takeovers, create resources for ambassadors regarding takeover guidelines, maintain communication with ambassadors and client regarding scheduling, outreach to new potential ambassadors for future takeovers Assisted with pitching and media relations efforts for clients as needed Accounts: First Workings, Teaching Matters, American Ethical Union, Common Ground Committee, Bethel Woods, Workforce Opportunity Services.
Created weekly social media copy for clients' social media channels (Facebook, Twitter, Instagram and LinkedIn) Initiated and facilitated a client brand ambassador program utilizing Instagram stories to showcase client's impact on students Community managed social media profiles for multiple clients Compiled research for internal team and clients on relevant industry news to spark campaign ideas and pitches Assisted in team brainstorm exercises for campaign strategies, new business proposals Assisted media relations efforts by compiling media lists for pitching and clipping client media hits Created video about Momentum's agency culture for agency marketing and recruiting