New York, New York, United States
Wharton MBA graduate with a passion for retail and luxury, a strong analytical and strategic background, and a proven track record of success in driving ecommerce innovation and excellence. Experience includes: ecommerce strategy, omnichannel strategy, corporate strategy, brand strategy, retail strategy, consumer insights, custom consumer research, data analytics, retention marketing, loyalty programs, product management, cross-functional team leadership, online innovation, digital innovation, global marketing, global ecommerce, global omnichannel, stakeholder alignment, consumer experience, site experience
Lead global online strategy and activation for ELC’s Skincare Cluster brands: La Mer, Darphin, and Lab Series.
Lead global online strategy & activation for Bobbi Brown, in addition to La Mer global online lead responsibilities.
Global e-commerce lead for Creme de la Mer, overseeing all aspects of the online business: strategic direction, traffic-driving initiatives, new launches and promotions, customer retention and reactivation, on-site experience, features and functionalities, high-touch services, and more
Supported ongoing US marketing plan execution, including product calendar management, weekly sales tracking, new product launch plans, collateral development, and competitive benchmarking. Developed a digitally driven growth strategy proposal for Giorgio Armani's market-leading men's fragrances portfolio.
Researched macroeconomic conditions and luxury market developments in four European countries. Developed a detailed market landscape analysis and entry strategy recommendation for highest-potential market.
Supported executive management team on a variety of strategic initiatives across multiple geographies, categories, and functions. Project highlights include relaunching North America retail promotion strategy (online and in-store), developing and implementing a comprehensive Global Tourist Strategy, and advising a restructuring of the company's e-factory store business plan. Additional coverage areas included global pricing and merchandising, retail store footprint optimization, M&A target evaluation, new category development, and ongoing market size and trend analyses based on competitor and consumer insights. Received Chairman's Award for Excellence in 2014.
Managed $1B+ in client assets for a leading global macro hedge fund. Coverage encompassed a variety of asset classes, including fixed income (global treasury, inflation-linked, and corporate), equities, FX, commodities, and MBS