Skopje, Skopje Statistical Region, North Macedonia
If you’re here, hi, welcome to my little corner of LinkedIn. I didn’t grow up thinking I’d end up working somewhere between content, people, and research. But here we are. I started in content. Helping founders and leaders show up online in a way that actually sounds like them. Before that, I was flying across time zones as a flight attendant. And somewhere between “chicken or pasta?” and landing in 40+ countries, I learned how to read people, adapt fast, and connect with anyone. Turns out… that skill stuck. Because today, I’m not just thinking about what gets posted. I’m thinking about what happens after. Do people trust it? Do they click? Do they respond… or ignore it? I now work in community engagement and panel management within B2B research, where I spend my days working closely with professionals, decision-makers, and experts across industries. And honestly? It changed how I see everything. I see: → Why people don’t trust surveys → Why they ignore messages that feel “off” → Why even the right audience won’t engage if something feels slightly wrong So my work today looks like this: Shaping how professionals experience research, from first invite to final reward Writing and improving outreach (email, LinkedIn, support) so it actually feels human Supporting participants and solving real issues behind the scenes Working on flows, journeys, and small details most people don’t notice… but feel And the funny part? I still use everything I learned from content. Just not in the way I expected. Less “how do we go viral.” More “why would someone care enough to respond.” Behind the scenes? I’m a mum to a very active toddler. I batch ideas when I can. I overthink wording more than I should. And… I still double-check for typos five times. If you’re building anything that depends on people saying yes, replying, or showing up… we’re probably thinking about the same things. Here’s a thought: People don’t ignore opportunities because they’re not interested. They ignore them because they don’t trust them.
Why some people reply instantly… and others ignore you completely? Same message. Same audience. Different outcome. That’s what I think about every day in this role. When I moved from content into community engagement and panel management, I realized something quickly: it’s not just about reaching people, but whether they trust you enough to respond. Now, I work closely with B2B professionals, decision-makers, and experts across industries, making sure their experience with research feels clear, relevant, and worth their time. On any given day, I might be: ➟ Managing communication with panel members, resolving issues, and making sure nothing falls through the cracks ➟ Reviewing and improving outreach (email, LinkedIn, reminders) so it feels human ➟ Working on respondent journeys, from first invite to final incentive, spotting where people drop off ➟ Supporting incentive processes (vouchers, SEPA transfers) and keeping things running smoothly ➟ Collaborating with project managers, sales, and product teams to improve flows and experience ➟ Monitoring quality and verification steps (LinkedIn, business email, profile checks) ➟ Noticing patterns in behavior and feeding that back into how we communicate And then there’s the part you don’t really see: ➟ Calming frustrated users when something doesn’t work ➟ Explaining processes in a way that actually makes sense ➟ Fixing small things that quietly change how people experience the platform The truth is: People don’t drop off because they’re not interested. They drop off when something feels unclear or not worth it. Managing a panel is only one part of it. Most of the work is building trust at every step. I still use my content brain every day. Just in a different way. Less “how do we get attention.” More “how do we make this worth answering?”
Ever feel like you’re wearing and managing a dozen hats at once and somehow, they all stay in the air? That’s how I’d describe this role. When I joined as a Content Operations Specialist, I soon enough learned that it’s more than managing content. It’s about being the calm in the storm, the glue that holds the chaos together. On any given day, I might be: ➟ Coordinating posts across multiple time zones, ensuring every campaign lands just right. ➟ Getting into analytics to find stories hidden in the numbers- and using them to create strategy. ➟ Proposing new ideas that push the team forward, even when the tried-and-true feels safe. And then there’s the human side: ➟ Organizing events that bring the team together (because connection matters). ➟ Supporting clients and teammates through smooth onboarding and thoughtful goodbyes. This role is not just checking tasks off a list- it’s about creating impact, one thoughtful decision at a time. What’s the biggest lesson so far? You can’t do it all at once but you can do it all, with patience, focus, and a little bit of creativity.
I might've laughed if someone had told me a spreadsheet could spark creativity. But this role taught me otherwise. As a Junior Marketing Specialist, I learned how data could tell stories, and how to write them into campaigns that resonate. Here’s how it unfolded: ➟ I went into the deep end of data, transforming numbers into actionable insights. ➟ Experimented with creative campaign ideas, finding what worked (and learning from what didn’t). ➟ Played a behind-the-scenes role in keeping operations seamless, from onboarding new clients to coordinating team events. Every day was an opportunity to balance logic and creativity. And somewhere along the way, I found my love for bringing strategy to life. The highlight? Seeing ideas grow from “what ifs” to campaigns that deliver real results.
My marketing journey started like most good stories do- with curiosity and a willingness to learn. As an intern, I spent my days absorbing everything I could: ➟ Mastering tools like Canva and Asana, Phantom Buster, Apolo, spreadsheets, Mailchimp, Mailwizz, you name it. ➟ Experimenting with campaign execution while learning the “why” behind the “what.” It wasn’t glamorous, but it was transformative. Internships are where you figure out what excites you, and this one showed me that marketing isn’t just about promotion. It’s about connection, storytelling, and strategy. And that was just the beginning.
Working as a cabin crew member with Qatar Airways taught me how to handle any situation with confidence and care. For four years, I: ➟ Provided five-star service to passengers, ensuring every journey was as comfortable as possible. ➟ Followed strict safety and security protocols to keep everyone safe on board. ➟ Assisted passengers during challenging situations, staying calm and supportive at all times. ➟ Represented the airline with professionalism, creating positive experiences for travelers from all over the world. During the Covid-19 pandemic, I joined the Covid-19 Medical Team: ➟ Organized and scheduled testing and appointments, helping the process run smoothly for crew and passengers. This role gave me the chance to work in a truly multicultural team, learn from others, and build strong connections—all while staying focused on what mattered most: the people I was serving. Over all, it was one of a kind experience and I had fun!
Maintained books , including back statements, transactions, and all receipts. Provided account services, day-to-day financial transactions, accepted deposits, issued checks or savings withdrawals slips. Adhered to bank policies and facilitated safe and protected transactions. Processed daily client transactions like deposits, loans, money transfers, payments. Communicated with customers and provided assistance