Austria
With 7+ years in Digital and Growth Marketing, I focus on building content strategies that grow brand authority and audience reach. I specialise in taking data - like keyword research and competitor trends - and turning it into a clear plan of action, particularly for companies expanding into international markets like DACH. Key Impact Areas: 🌍 International Growth: Deep expertise in the DACH region and other global markets, balancing SEO best practices with cultural localisation. 📈 Authority Building: Proven track record in driving significant Domain Rating (DR) and Domain Authority (DA) increases through targeted link building, SEO-optimised content and strategic outreach campaigns. 👥 Strategic Leadership: Experienced in leading content marketing teams and aligning SEO roadmaps with broader commercial business goals. 📌 Technical Stack: SEO Strategy, Link Building, Content Marketing, Outreach, SEMRush, Ahrefs, GSC, GA4 and emerging GEO and AEO tactics.
• Managed and mentored a team of Content Marketing Executives, guiding them with clear SEO and content strategies that supported sustainable market growth. • Directed link acquisition and content initiatives that drove a 49-point increase in Domain Rating (DR) across key markets in 2025. • Led content efforts that delivered strong conversion growth. • Conducted in-depth keyword research and competitive analysis across Spanish, LatAm and DACH markets to identify high-value opportunities and close content gaps. • Leveraged tools like Google Analytics and Google Search Console to translate performance data into clear, actionable steps that drive measurable content success.
• Built regional authority by securing 100+ high-quality backlinks from major educational domains, increasing the Swiss domain’s DA by 13 points in six months, which led to taking ownership of the entire DACH region. • Produced culturally relevant, SEO-focused blog content and digital campaigns for German-speaking audiences, driving strong visibility and brand recognition. • Managed and optimised the German Pinterest channel, applying keyword strategies that resulted in a 400%+ increase in monthly views. • Used SEO tools like Ahrefs to regularly assess content performance, improving conversion rates from organic traffic through data-backed adjustments.
• Coordinated multilingual content campaigns across multiple markets and client systems, ensuring smooth, timely delivery. • Led group ideation sessions to develop fresh content concepts and supported the creation of detailed content briefs. • Edited and produced high-quality, on-brand content that met client goals and deadlines. • Sourced, evaluated, and onboarded freelance writers and translators across various specialisms, maintaining a strong and reliable talent network. • Ensured accuracy and consistency by templating and uploading content directly into a wide range of client systems. • Contributed regularly to the company’s social media and blog channels, supporting wider internal marketing initiatives.
• Built strong, long-term relationships with international publications and journalists, successfully negotiating content collaborations to secure high-value backlinks across multiple language markets. • Oversaw content distribution and pitching workflows using CMS tools, directly supporting link-building and outreach campaigns across global regions. • Used platforms like SEMrush and Ahrefs to analyse competitive performance, uncover new lead opportunities, and optimise outreach strategies, resulting in consistent link acquisition. • Delivered workshops on link building, outreach, and SEO best practices to support team development and improve overall campaign effectiveness.
• E-Mail Marketing • Communication and negotiation with websites of varying scale, from personal blogs to international publications across German and English language territories in both written and spoken format • Editing and Copywriting • SEO tasks, such as keyword research, footprint analysis, competitor analysis and link building • Translation support across all manner of marketing tasks, from English to German • Localisation