Greater Madison Area
Graduate of the University of Wisconsin-Madison with a BA in Journalism, Mass Communications and Art History. Highly motivated communications professional focused on developing and executing public relations and media relations strategies to further connect an organization's mission and messaging with a target audience. Experience in communications strategy, media relations, content marketing, social media, graphic design, branding, project management, writing and editing.
- Develop communications that highlight the university's impact on the state of Wisconsin and advance the goals of UW-Madison's Government Relations and Strategic Partnerships unit, including community, business, state, federal, and tribal relations. - Create and execute marketing and communications initiatives that strengthen the relationship between UW-Madison and business, government, community and tribal leaders. - Create talking points, presentations, speeches and op-eds for campus leadership for a variety of internal and external audiences. - Identify, pitch, and project manage the development of stories and related communications that support key institutional and unit priorities, as well as building and executing content marketing strategies in support of those projects. - Identify, develop, write and edit content, announcements, news releases and stories related to UW-Madison's state, local, federal and business engagement efforts. - Provide UW-Madison's leadership communications and logistical support during outreach trips or campus events. - Manage and produce internal and external events.
- Coordinated the Department’s media relations outreach, which includes serving as first point of contact for media inquiries, vetting media opportunities for Secretary and/or Communications Director, preparing talking points and interview logistics, coordinating press conferences and attending media familiarization tours across Wisconsin. - Coordinated and monitor the activities of public relations agencies of record, including the development of press kits, news releases, story pitching, advertorials, promotions, familiarization tours, journalist trade shows, special events, press conferences and deskside meetings. - Wrote and edited news releases, talking points, speeches, industry newsletters, website copy, advertorial and consumer copy, customer service responses, radio scripts and official commendations on behalf of Department. - Served as Department spokesperson for TV, radio and print media opportunities as designated by the Secretary and Communications Director.
- Managed daily activities, developed monthly budgets and oversaw deadlines for eight clients in education technology industry. - Developed strategy documents, news releases, talking points, speeches and online content to promote national public relations campaigns for clients. - Crafted news pitches that deliver timely, relevant and compelling story ideas to education trade, consumer media and key bloggers; coordinated media interviews, press conferences, industry trade shows and special events. - Managed media contacts for agency; cultivated relationships with bloggers, reporters and editors to expand awareness and coverage of client products.
- Collaborated with internal client teams to coordinate and execute public relations campaigns that effectively communicated with clients’ target audiences. - Assisted in creation of news releases, online content, media training materials and editorial calendars for clients. - Served as a digital media manager by drafting and posting client and agency news across multiple social media accounts. - Assisted the Account Managers and Account Executives in day-to-day public relations activities.
- Drafted newsletters, press releases and feature stories for internal and external publication, and developed key organizational messaging documents, including annual reports, brand guidelines and marketing - Managed media contacts for organization, and cultivated relationships with bloggers, reporters, and editors to expand coverage and awareness of Special Olympics Wisconsin across the state. - Coordinated and planned organization’s five annual state games and year-round fundraising events. - Designed and implemented re-branding all of the organization’s internal and external marketing materials.