Kristina Le

Senior Designer & Photographer

Delta, British Columbia, Canada

About

Experience

  • Senior Marketing Designer and Photographer at Canterbury Coffee Corporation
    Jan 2008 - Nov 2014 · 6 yrs 11 mos

    Oversee & Manage day-to-day projects of department and perform all design work. Work with clients to supply multiple concepts, produce final design and complete with printed product. Design and project management of private label division, creating digital and offset printed material: - Labels - Sell Sheets - Posters - Mounted Signage - Printed Mail outs - Retail & Grocery Shelf-talkers - Business Stationary - Newspaper & Magazine Advertisements - Retail Packaging - Account Rebranding - Product Branding & Design in Grocery executions Design and project management of Specialty and Large - Scale print: - Pump Skin Wraps - Fleet Decals - Die-Cut Wall Decals - Sandwich Boards - Branded Paper Cups, Java Jackets & Mugs - Branded Event Tents - Trade Show Booths - Pop-Up Banners - Outdoor Weatherproof Banners - Displays for Retail Packaging - Patio Umbrellas (Nylon and Polyester) - Menu Boards - Fabric Printing (Aprons, T-Shirts and Baseball Caps) Promotional Design and Management: Organization of availability of product with warehousing, creation of concept, all photography, design, and management of printing and distribution of finished product. Manage & Direct Photography of products. Work closely with clients to re-brand stores and cafes producing logo redesign with brand guideline and specifications. Work with Retail and large Grocery divisions with design of new products and custom point of sale material and displays. Manage all design projects of a wide range of materials directly with the Printers.

  • Graphic Designer/Web Designer/Photographer at St.Geneve
    Apr 2004 - Jan 2008 · 3 yrs 10 mos

    Consulted with employer on design and layout of bag headers, product packaging, flyers, brochures, catalogues, price lists, Fabric sample hangers, Business cards, Newspaper and other print advertisements. Prepared al artwork to be printed in either newspaper, digitally or outsourced to printing firm for one colour, two colour or process printing. Communicated with printing firm regarding finishing and bindery of various products after printing. Performed minor to major touch-ups and maintenance of existing printed materials. Managed all Point-of-sale materials as well as managed all company website (4 sites at one time). Performed photo shoots with no aid of all products using personal equipment,, including editing and managing of all image files and converting each image for web, in-house print and full-scale offset print.

  • Junior Graphics Designer at Lulu Island Printing
    Jul 2003 - Apr 2004 · 10 mos

    Performed basic client consultation on various products and designs, including letterheads, brochures, logos and catalogues. Organized negatives and plates. - Graphic Design - Design consultation - Collating - Organization of Negatives and Plates