Kristian Ljubicic

CEO & Founder at Square & Ljubicic Consulting

Munich, Bavaria, Germany

About

Ever wondered what it’s like to trade the hustle and bustle of the concrete jungle for the calming beauty of the Adriatic Sea? That’s exactly what I did, and it’s been an exciting change! As the Co-Founder & CEO of Square Real Estate, I help international and institutional investors navigate Croatia’s real estate and business landscape. Alongside my real estate venture, I continue to provide business advice as the Founder & CEO of Ljubicic Consulting. This role allows me to blend my passion for finance and technology with real estate on the stunning Croatian coastline. From blockchain and financial technology to data analysis, I thrive on turning challenges into opportunities and incorporating sustainable practices into my work. I also enjoy hosting summer rentals and sharing the best of Croatian living with visitors. When I’m not working, you might find me exploring new local spots, driving around in my cabrio, cruising on a boat, picking olives from my grove or simply enjoying the sea breeze. Let’s connect and see how we can achieve great things together—whether it’s in tech, business, real estate, or finding your perfect slice of Croatian paradise!

Experience

  • CEO & Co-Founder at Square Real Estate
    Sep 2024 - Present · 1 yr 11 mos

    Summary: I empower international and institutional investors to navigate Croatia’s real estate market with expert guidance, smart strategies and genius marketing. Details: As the Co-Founder and CEO of Square Real Estate, I'm excited to make a mark in the Croatian real estate market. We specialize in helping international and institutional investors navigate the complexities of Croatia’s real estate and business landscape, ensuring a smooth and effective investment process. With a strong background in finance and technology, I lead our team in providing support that includes: Investor Guidance: We help clients identify valuable opportunities and navigate local market dynamics for informed decision-making. Strategic Insights: We offer expertise on business models for rentals, share deals, and private transactions, enabling clients to tackle challenges and capitalize on potential. Property Marketing: Our innovative marketing strategies effectively showcase properties and projects, attracting the right buyers and maximizing their potential. Brand Development: Collaborating with international partners, we help build strong brands in rentals and construction, positioning our clients for lasting success. At Square Real Estate, we're dedicated to delivering results and promoting sustainable practices in every project. Let’s connect and explore how we can achieve great things together in real estate!

  • CEO & Founder at Ljubicic Consulting
    Apr 2024 - Present · 2 yrs 4 mos

    Summary: I made giving advice my profession, leveraging my expertise in finance and technology to help businesses thrive in management, blockchain, real estate, AI and data analysis. Details: As the Founder and CEO of Ljubicic Consulting, I am thrilled to have realized my dream of running a consulting firm from my home country of Croatia. Leveraging my extensive experience in finance, technology, and research, I provide specialized consulting services across a diverse range of sectors, including blockchain & cryptocurrency, financial technology, real estate, business intelligence and data analysis. My firm is uniquely positioned to serve clients internationally, including my previous clients from Austria, Switzerland, and Germany (ASG), while also helping businesses establish and expand their presence in Southeastern Europe. So far my career has involved significant contributions to: Business Management: Comprehensive guidance on business operations, strategy, and growth to enhance overall management and organizational effectiveness. Blockchain & Cryptocurrency: Providing strategic implementation and support for blockchain technologies and cryptocurrency trading, including decentralized finance (DeFi) and distributed ledger technology (DLT). Financial Technology: Developing and optimizing innovative financial platforms and solutions to meet market demands. Real Estate: Offering strategic consulting for market analysis, investment strategies, and technology integration to enhance property management and transactions. Business Intelligence: Designing and implementing advanced business intelligence solutions to drive data-driven decision-making, including BI systems and dashboards. Data Analysis: Delivering comprehensive data analysis services to extract actionable insights and support strategic business decisions.

  • CFO & Founding Member at Ljubicic GmbH
    2014 - Present · 12 yrs 7 mos

    Summary: As CFO & Founding Member of Ljubicic GmbH, I helped transform our family business into a thriving LLC with over 10 employees through strategic financial management and operational excellence. Details: As the CFO and Authorized Signatory of our family business, I have been instrumental in transforming our construction, facility management and cleaning company from its modest beginnings into a successful LLC with over 10 employees. Since joining the predecessor company in 2014, I’ve played a key role in steering our growth and ensuring our operational success. Key Responsibilities: Financial Management: In my role as CFO, I oversee all aspects of investment, invoice, and budget management, ensuring precise payroll processing and adherence to taxation regulations. Customer Management: Build and maintain strong client relationships, delivering exceptional support and managing daily interactions through various communication channels. Operational Oversight: Handle comprehensive financial correspondence and communications, ensuring seamless and efficient business operations. Business Development: Spearheaded the transition from a two-employee operation to a thriving team of over 10, driving strategic growth and operational excellence. My decade-long tenure reflects a commitment to our company’s financial stability and customer satisfaction. My role as Authorized Signatory underscores my strategic leadership and dedication to our continued success.

  • Business Analyst & Consultant at Accenture
    Apr 2022 - Jun 2023 · 1 yr 3 mos

    Summary: I consulted on specialised, high-profile projects in cryptocurrency and blockchain, designing innovative financial platforms, enhancing trading solutions & leveraging AI for data extraction. Details: As a consultant at Accenture, I specialized in cryptocurrency & blockchain topics, contributing my expertise to both high-profile client projects and internal focus groups. My work spanned the design, implementation & analysis of innovative financial platforms and solutions. Here are some of the key projects and responsibilities I undertook: 1. IT Service Provider for Financial Services - Cryptocurrency Trading Platform: Assisted in the conceptualization of both functional & technical aspects for the MVP of a cryptocurrency trading & custody platform. Participated in requirements analysis, backlog prioritization & process evaluation to ensure alignment with business objectives. Provided business analysis and PO support, facilitating effective communication between stakeholders. Performed benchmark analyses and statistical evaluations to refine the business model, design and business case. 2. Financial Institution in Central Banking - Crypto Intelligence Platform: Contributed to the architectural design for a state-of-the-art Crypto Intelligence Platform. Supported requirements analysis and process evaluations for data extraction through on-chain analysis and market data extraction from centralized & decentralized exchanges (CEX and DEX). Assisted in assessing various options to support decision-making for the development of the initial proof-of-concept. 3. Financial Institution in Central Banking - Generative AI for Data Extraction: Participated in the proof-of-concept (PoC) utilizing cutting-edge AI models (T5, LLM) to enhance data extraction processes. Analyzed data to evaluate the impact of interest rate policies on pricing within the financial sector. Conducted thorough research & requirements gathering, contributing to detailed documentation.

  • Technical University of Munich (Munich, Bavaria, Germany · Hybrid)
    • Researcher in Capital Markets
      2021 - 2022 · 1 yr

      Recognized for the exceptional quality of my undergraduate thesis (Graded 1.0), leading to an invitation to join & support the university's capital markets research team. Conducted research on initial public offerings (IPOs) and liquidity pricing, examining various factors influencing market behavior, employing both quantitative and qualitative methodologies to gain comprehensive insights. Utilized statistical software to collect, process, and analyze extensive datasets, identifying critical patterns and trends essential to our research findings. Collaborated closely with the finance chair and other faculty members to design and execute impactful research projects, while also participating in a doctorate seminar. Co-authored and published a significant research paper on the impact of COVID-19 policies on stock market returns.

    • Project Student
      2020 - 2021 · 1 yr

      Project Study at the Chair of Financial Management & Capital Markets together with a European FinTech Start Up for an Interbank Trading Platform: Lead the conceptualization and integration of an interbank trading platform to streamline trading processes between financial institutions for instruments regarding the public sector. Assisted in market analyses to evaluate revenue potential, market conditions, and regulatory environment. Contributed to defining the business model and developing the business case and roadmap, ensuring a strategic approach to platform implementation. Final Presentation & Report with all Stakeholders (Graded 1.0)